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Brand Manager, Integrated Marketing & Activation (FMCG)

Early Applicant
  • Posted 2 days ago
  • Be among the first 10 applicants

Job Description

  • Multinational Company
  • Rapid Expansion

About Our Client

Our client is a globally recognised organisation with a strong reputation for innovation, quality, and consumer-centricity. With a portfolio of trusted products and a commitment to continuous growth, they offer employees the opportunity to work within a collaborative and high-performing culture.

The business invests heavily in brand building, digital transformation, and talent development, creating an environment where ambitious professionals can make a meaningful commercial impact while accelerating their careers.

Job Description

As the Brand Manager, you will be responsible for developing and executing end-to-end marketing strategies that strengthen brand equity, enhance consumer engagement, and support business growth. You will lead integrated campaigns across digital and offline hannels, manage agency partnerships, and leverage data-driven insights to optimise marketing performance and return on investment

  • Analyse consumer insights, market trends, and competitive activity to identify growth opportunities.
  • Develop and execute brand activation initiatives across retail, e-commerce, community, and experiential channels.
  • Drive end-to-end campaign delivery, ensuring excellence in execution and measurable results.
  • Build and manage content strategies across social media, websites, digital platforms, and paid media.
  • Collaborate with agencies, creators, and cross-functional stakeholders to deliver engaging consumer-focused content.
  • Optimise media investments through performance analysis, audience targeting, testing, and reporting.
  • Lead digital public relations and brand amplification initiatives to increase awareness, credibility, and engagement.
  • Manage influencer and partnership programmes, ensuring alignment with brand objectives and campaign goals.
  • Monitor campaign, media, and content performance against key business and brand metrics.
  • Identify emerging digital platforms, content trends, and innovation opportunities to enhance brand relevance.
  • Manage budgets effectively to maximise marketing impact and ROI.

The Successful Applicant

  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • Minimum of 5 years experience in brand management, integrated marketing, or brand activation roles.
  • Demonstrated expertise in brand strategy, campaign development, and execution.
  • Strong digital marketing, media planning, and performance marketing experience.
  • Proven ability to interpret data and translate insights into actionable marketing strategies.
  • Experience managing creative, media, public relations, or digital agencies.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Excellent project management and organisational capabilities.
  • Comfortable operating in a dynamic, fast-changing environment.
  • Experience within FMCG, consumer goods, retail, e-commerce, or related industries is highly

What's on Offer

  • Opportunity to work for a leading multinational organisation.
  • Significant ownership and visibility across marketing and commercial functions.
  • Exposure to high-impact brand building and integrated marketing initiatives.
  • Collaborative and innovative working environment.
  • Strong career progression and professional development opportunities.
  • Regional and global stakeholder exposure.
  • Opportunity to influence brand growth through strategic and data-driven marketing leadership.

Contact

Quote job ref: JN-072026-7066606

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About Company

Job ID: 151596593

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