About the Role
The Brand Manager shall be responsible for the overall development of the portfolio of the assigned brand and shall lead the brand management team in the conceptualization and execution of all initiatives related to Brand Building, Market Penetration, and Business Growth.
Key Responsibilities
- Marketing Program Management: Identifying, implementing, and evaluating marketing programs and plans.
- Brand Performance Analysis: Reviewing brand performance in relation to business goals and sales achievements.
- Operational Functions: Executing operational tasks such as merchandising and inventory-level monitoring.
- Foreign Principal Coordination: Coordinating effectively with foreign principals to ensure brand strategy alignment.
- Market Research and Analysis: Conducting market research and analyzing consumer behavior when applicable.
- Product Training Facilitation: Conducting product trainings for sales and support teams.
What We're Looking For
- Bachelor's Degree in Business, Marketing, Communications, Entrepreneurship, Technology, or other relevant fields
- At least 5 years experience handling brands in the consumer market space, preferably in related product categories like consumer goods and kitchen appliances
- Experience in managing the Philippine market
- Hands-on execution and analysis of digital marketing campaigns (Facebook, Instagram, Google, YouTube) and e-commerce campaigns to optimize ROAS
- Track record developing brand and customer engagement campaigns to build awareness and continued engagement with end users
- Experience working with both offline retailer partners and online e-commerce channel partners (e.g. strategic marketing campaigns, promotions, merchandising)
You Are an Ideal Candidate if You Are
- Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding — this environment is perfect for someone who is independent, self-driven, and looking for growth opportunities.
- An excellent communicator: We speak quickly and act quickly. Say it. Mean it. Do it.
- Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.
- Love adopting new technology and software tools (e.g. Google Data Studio, Docs, Sheets, Slack, Asana, Xero, etc): We love new tools to use that will make our work more efficient.
- Data-driven: We love numbers and data. We make decisions using data.
- Customer-centric: We do whatever it takes to satisfy our customers.
As a Brand Manager in Focus Global, Inc., you will have the chance to
- Share your Brand Management skills as you support the company in developing and implementing strategic marketing and business plans
- Work with world-class brands that are identified as international leaders in the innovation and marketing of products
- Expand your network as you deal with other accomplished marketing professionals and service providers in the industry
- Experience all-expense paid local and international training
