Overview: The Brand Manager serves as the primary advocate for the brand, ensuring its integrity across
all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix,
and advertising to drive brand growth and profitability. The Brand Manager coordinates cross-departmental
collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control
targets.
What You Will Do
- Brand Strategy and Planning:
Develop and implement comprehensive brand strategies to enhance market positioning and achieve
business objectives.
Set and execute brand planning calendars, ensuring timely completion of all deliverables.
- Cross-Departmental Collaboration:
Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store
Operations, Marketing, eCommerce, and Franchise Management.
Direct resources effectively to support brand objectives and initiatives.
- Sales and Profitability Management:
Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
Analyze market trends, customer spending, preferences, and merchandising mix to drive product
development and marketing innovation.
- Brand Image and Customer Experience:
Develop and maintain Gingersnaps's brand image and customer experience across all online and offline
touchpoints.
Ensure consistent brand look and feel to enhance customer engagement and loyalty.
- Brand Engagement and Marketing:
Led developing and implementing sustained brand engagement strategies through various channels,
including social media, influencers, key opinion leaders, partnerships, and advertising.
Establish relationships with key influencers, fan communities, and target market groups.
- Market Analysis and Reporting:
Analyze market trends, customer behavior, and category performance to make informed recommendations
and decisions.
Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.
- Expansion and Growth Initiatives:
Identify and recommend opportunities for brand and store expansions into new areas and territories.
Implement expansion strategies to drive brand growth and market penetration.
