Key Responsibilities:
- Strategic Development: Co-develop and implement comprehensive marketing strategies and plans for multiple brands or product segments within the fats and oil category.
- Performance Monitoring: Regularly track and analyze sales, marketing data, and consumer feedback to identify areas for improvement and recommend actionable solutions.
- Marketing Execution: Oversee the execution of marketing plans, including the management of existing product portfolios, test markets, and new product launches for major/flagship brands.
- Annual Brand Planning: Co-create annual brand plans that align with category marketing strategies, ensuring long-term growth and brand strength.
- Market Insights & Trends: Conduct thorough analysis of market conditions, competitive landscape, and consumer trends to develop impactful programs that enhance brand equity.
- Cross-functional Collaboration: Collaborate with internal teams (Creative, Ad & Media, Sales, R&D, Procurement, etc.) to ensure smooth execution of marketing campaigns and brand-related initiatives.
- Packaging & Merchandising: Coordinate the development of product packaging designs and merchandising materials, ensuring alignment with brand strategy and customer preferences.
- Reporting & Brand Health: Monitor and report on the health and performance of the brands, including key performance indicators (KPIs), to the Marketing Manager and senior leadership.
- Continuous Improvement: Regularly seek feedback from field teams and external stakeholders to refine marketing strategies and enhance operational effectiveness.
- Food Safety Compliance: Ensure adherence to food safety standards, promptly reporting any concerns to the Food Safety Team.
Position Requirements:
Education:
Bachelor's degree in marketing, Business, or any related field.
Work Location:
Ortigas, Pasig
Experience:
- At least 2-3 years of relevant experience in FMCG or a related industry, with a proven track record in brand management or marketing.
- Functional Competencies:
- Project Management: Strong background in project management with the ability to handle multiple brands or product segments simultaneously.
- Data Analysis & Forecasting: Advanced skills in marketing data analysis, market potential analysis, and forecasting trends to inform strategic decisions.
- Brand Communication & Research: Experience in brand planning, brand performance analysis, and the development of effective marketing communication strategies.
Behavioral Competencies:
Innovation Management: Ability to bring creative ideas to life, managing the commercialization or adoption of new concepts in a competitive market.
Excellence: Demonstrates a high level of pride in delivering quality work, taking ownership, and consistently driving results.
Customer Focus: Skilled in building relationships with customers and creating programs that delight and engage target audiences.
Collaboration & Teamwork: Ability to collaborate effectively with internal teams and external partners, fostering a positive and supportive work environment.
Relationships:
Internal:
Deals with Cross-functional Divisions for required brand related information/data and with Sales Management Department, Trade Development Group, and Promo & Merchandising Department for marketing activities implementation and product concerns/feedback.
External:
Liaises with external agencies (digital, media, design) and other suppliers to ensure successful product development, branding, and promotional initiatives.
This description highlights the strategic, analytical, and creative aspects of the role while emphasizing collaboration, innovation, and results-driven work. It should appeal to candidates with strong brand management experience in the FMCG sector.
Why Join Us
This is an exciting opportunity to shape the future of our leading. As a Brand Manager, you will play a crucial role in driving the success of our products, working with innovative teams, and making a tangible impact on the market. We offer a dynamic and supportive work environment with ample opportunities for personal and professional growth.
