Brand Lead

As a Brand Lead at Maya, you'll be part of a fast‑moving team driving sustainable adoption of innovative fintech solutions. You'll work closely with cross‑functional partners across Brand, Growth & Lifecycle, Product, Business, Data, Finance, and more to ideate, develop, and execute world‑class marketing strategies for specific consumer segments.

At Maya, we push the boundaries of fintech. In this role, you'll lead direct‑to‑consumer and partnership‑led go‑to‑market initiatives across wealth management (crypto, investments, insurance), international remittances, loyalty programs, and Wallet, Payments, Lifestyle, and other offerings.

You'll collaborate with some of the brightest minds in the industry to turn customer insights, needs, and behaviors into innovative marketing solutions that drive growth and retention. If you're a hyper‑driven marketing professional who thrives in a fast‑paced, agile environment, join us and help shape the future of finance.

What you will do:

• Drive and work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plan.
• Analyze customer needs, behaviors, and pain points to uncover valuable insights that inform marketing strategies.
• Define and position our fintech products and solutions for specific customer segments.
• Develop and execute tailored marketing campaigns to engage and drive value for each target segment.
• Measure and evaluate marketing effectiveness through data analytics and tools.
• Provide actionable insights and recommendations, you will help optimize marketing strategies.
• Optimize product, promotional, distribution, partnership, and pricing structures that fit with your assigned segments to enhance overall business profitability and market competitiveness.

What we are looking for:

• Bachelor's degree in Marketing, Brand, Growth, Business Administration, or related fields.
• At least 3 years of experience in marketing, with a focus on segment marketing, product marketing, or brand management
• Experience in Advertising, Digital Marketing, Growth Marketing, Media Strategy and Management is an advantage
• Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions.
• Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
• Knowledge of customer segmentation, targeting, and positioning, with a focus on creating personalized experiences for customers.
• Knowledge of advanced fintech products like crypto, investments, insurance, and loyalty platforms is a strong advantage.