The Brand Lead is responsible for the end-to-end performance of the brand group. He will lead a team of brand managers and store operators in daily operations to deliver brand growth and performance metrics across e-commerce platforms.
He will also directly partner with the Unit Director to identify opportunities, develop business strategies, and optimize internal processes.
To be successful as a Brand lead in a rapidly growing e-commerce start-up, he must have proven experience in building brands on e-commerce, with strong strategic thinking and problem-solving skills. He must have strong leadership and communication skills to mentor his team. He must also have strong interpersonal skills to build trusted relationships with key external partners.
Responsibilities:
- Lead and build a high-performing team to achieve brand business objectives
- Build, manage and develop long-term relationships with key stakeholders (internal cross functional teams, brands, marketplace and social platform) in order to achieve business objectives by increasing the brand's online presence
- Lead and negotiate annual agreements with ecommerce partners
- Develop plan, KPI and Goals to achieve for each ecommerce partner
- Define and implement Go to Market strategy with cross functional internal teams (marketing, operations, customer service)
- Identify new ecommerce trends and opportunities for business growth and implement action plans
- Analyze and interpret brand's performance and consumer behavior to identify strengths, weaknesses and business opportunities
- Regular communication with key stakeholders to understand their needs and explain value proposition
- Keep accurate records pertaining to inventory and account notes
- Ensure seamless operations of their brand portfolio
- Identify industry trends and competitive market insights
Requirements:
- Bachelor's degree in business, communications, or related field.
- 5+ years of experience in commercial or category management in e-commerce
- Strategic thinker with strong negotiation skills
- Ability to manage complex projects with attention to detail
- Exceptional verbal and written communication skills.
- Strong leadership and collaboration skills and ability to train and develop team members
- Excellent organizational skills and ability to multitask
- Ability to build strong relationships with clients and industry contacts
- Ability to manage both internal and customer relationships
- Up to date on industry trends and consumer behaviors and industry trends
- Strong data analytics background
- Leadership maturity
- Knowledge in supply chain and operations (inventory management)
- Create and implement communication strategies (marketing and livestream comms)
- Understanding of online marketing strategies (CPAS, Onsite, SEO, social media)
