B2B E-Commerce Growth Manager

We're hiring: E-Commerce Growth Manager (B2B)

Remote / Hybrid | SEO | Conversion & Revenue focused

Maxisafe is looking for a commercial, hands-on E-Commerce Growth Manager to own and grow our digital revenue engine.

This is not a traditional online store role.

Maxisafe sells through a preferred distributor network and authenticated distributor login portal.

Your role is to manage the search-to-sale journey — turning demand into real revenue through conversion, basket growth and performance optimisation.

If you are driven by sales outcomes, not just traffic, this role is for you.

About Maxisafe

Maxisafe pursues the highest standard of safety products worldwide to keep Australian workers safe.

We are an Australian-owned safety manufacturer and supplier working across construction, mining and industrial sectors.

Our purpose is simple:

Every worker has the right to be safe at work.

Our certified safety products are backed by guidance, training and testing support to ensure they perform in the environments they're designed for.

We help our distributors win by creating demand from workers and safety decision-makers.

Your work will convert that demand into measurable digital revenue.

When someone asks:

How safe is it

We want the answer to be: It's Maxisafe.

The Role

This is a hands-on execution role focused on conversion, basket growth and revenue performance.

Success is defined by sales outcomes — not activity.

You will

Drive revenue & basket growth

• Own digital revenue via the distributor login portal

• Increase average order value and basket size through cross-sell and upsell

• Implement promotions, pop-ups and targeted offers

• Use segmentation to deliver the right engagement at the right time

Own search-to-sale performance

• Manage the full journey from search → product → purchase pathway

• Remove friction and improve conversion across the website

• Ensure clear pathways to purchase via distributor login, quote or contact

Lead SEO & content performance

• Own SEO strategy so customers find Maxisafe when searching safety products

• Create buyer-intent content that captures AI-driven and search demand

• Ensure all website content is SEO optimised and commercially effective

• Build authority positioning Maxisafe as a leading safety manufacturer in Australia

Optimise website experience

• Improve navigation, product discovery and merchandising

• Optimise landing pages, product pages and conversion elements

• Work within and optimise the StraightSell platform

Drive performance through data

• Deep dive into customer behaviour and sales data

• Identify opportunities to improve conversion and revenue

• Deliver monthly reporting with clear insights and optimisation actions

• Apply a test → learn → optimise approach

What you bring

• Proven experience growing B2B e-commerce revenue

• Strong SEO and SEM capability tied to commercial outcomes

• Hands-on experience improving conversion, UX and basket size

• Experience working with distributor-led or indirect sales models advantageous

• Experience working with customised WordPress environments (or similar), with strong preference for StraightSell, alongside HubSpot and ERP systems such as NetSuite

• Strong analytical, commercial and data-driven mindset

Who you are

You are commercial, practical and execution focused.

You don't just analyse — you act.

You don't just optimise — you deliver.

You focus on what drives sales.

If you're looking for a role where your work directly drives conversion, revenue and distributor growth, we'd love to hear from you.

Apply via LinkedIn.

#ecommerce #seo #b2bmarketing #digitalcommerce #maxisafe