edamama is the #1 online-to-offline (O2O) platform focused on products and services for parents and families in the Philippines! We're a mama-led company (with dads, aspiring parents, and kid-at-hearts on board too!) on a mission to make parenting easier. Think content, commerce, and community wrapped up in one supportive space. We've reached another milestone in 2023 when we started to branch out into retail aiming to have 100 stores in the next 5 years!
What You'll Do
The Visual Merchandise Officer collaborates with key stakeholders to drive brand standards: partnering with the Offline Architect to secure store collateral and modules before openings; coordinating with Store Supervisors on VM implementation; and engaging with Category Management and Private Label teams for campaign insights. Additionally, alignment with Marketing on brand-wide initiatives and Operations to ensure consistent stock replenishment.
Key Responsibility Areas
- Create the visual playbook for all edamama physical retail concepts to standardize the signature edamama look and feel.
- Coordination with suppliers and ensuring their compliance with the edamama standard.
- Conceptualize and execute store thematic store dress-ups in alignment with the Marketing Campaign Calendar.
- Drive clear focus areas to influence customer shopping behavior and allow for a more intuitive shopping experience.
- Submit visual merchandising reports as needed.
- Able to train field and head office teams on merchandising setups and materials.
What We're Looking For
- 1–3+ years of experience in visual merchandising or retail display
- Strong understanding of layout, color, lighting, and brand presentation
- Ability to create and execute compelling in-store displays that drive sales
- Familiarity with planograms and store layout optimization
- Keen eye for detail and current retail trends
- Basic design skills (e.g., Adobe Creative Suite is a plus)
- Strong organizational and time management skills
- Ability to collaborate effectively with store and marketing teams
- Ability to execute and/or lead in-store set up displays
- Must visit each Luzon store at least once in a 2-week period for Retail Visual Merchandising audits
