Position Summary
The Visual Merchandising Officer is responsible for planogram development and management, ensuring consistent execution of visual merchandising standards across SJD branches.
This role partners closely with several teams to ensure effective category presentation, promotional execution, and retail discipline across the chain.
Key Responsibilities
Planogram Development & Management
- Develop, update, and maintain category planograms aligned with sales performance, space allocation, and customer shopping behavior
- Ensure proper product segmentation, shelf allocation, and space-to-sales optimization
- Lead the rollout of planograms across branches and ensure compliance with approved layouts
- Continuously improve planograms based on sales trends, new product launches, and category priorities
- Coordinate with Operations and Purchasing to ensure planograms are practical and aligned with store capabilities
Visual Merchandising Standards & Store Layout
- Develop and enforce visual merchandising standards and store layout guidelines across all branches
- Ensure consistent, professional, and brand-aligned presentation of categories, displays, and fixtures
- Support store layout planning for new store openings, renovations, and resets
- Maintain overall store look and feel aligned with the SJD brand identity
Store Audits & Execution
- Conduct regular branch visits and planogram compliance audits
- Identify execution gaps and implement corrective action plans with store teams
- Train store staff and operations partners on proper merchandising standards and planogram execution
- Ensure high level of retail discipline across all branches
Promotions & In-Store Campaign Execution
- Collaborate with Marketing in executing seasonal campaigns, product launches, and promotional displays
- Ensure correct placement and visibility of promotional items, POS materials, and price communication
- Support in-store activation setups to maximize customer engagement and conversion
Reporting & Continuous Improvement
- Track and report visual merchandising and planogram compliance performance across branches
- Analyze category performance and store feedback to recommend improvements
- Provide insights to improve product visibility, customer experience, and sales productivity
Experience
- At least 3–5 years of experience in Visual Merchandising, Retail Merchandising, Space Planning, or Trade Marketing
- Strong experience in planogram development and store execution
- Experience handling multi-branch retail operations is preferred
- Background in pharmacy, FMCG, or retail is an advantage
- Exposure to store openings, rollouts, renovations, or resets is an advantage
- Familiarity with planogram or space planning tools is an advantage
