Bridge Product Innovation and Market Demand in Healthcare
The Associate Brand Marketing Specialist owns the end-to-end lifecycle of a global healthcare brand portfolio, leading initiatives from early ideation through to full market launch. This role is built for a product-first marketer who combines innovation with execution, from conducting early-stage research and developing strategic briefs to creating high-impact marketing assets. Grow your global career with Emapta while contributing to brands that influence real-world outcomes.
Job Overview
Employment type: Full time
Shift: Night shift, Weekends Off
Work setup: Hybrid, Megatower Ortigas
Exciting Perks Await!
- Day 1 HMO coverage with free dependent
- Competitive Salary Package with sign-on bonus
- Night differential pay to maximize your earnings
- Hybrid work arrangement
- Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
- Fixed weekends off
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati)
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
The Qualifications We Seek
- Bachelor's degree in Marketing Business or a related field
- 2-5 years of experience in product focused marketing within CPG DTC or physical product environments
- Experience must be brand side or in house not purely agency based
- Proven experience managing marketing initiatives from ideation through to full market launch
- Strong background in tangible product marketing not service or digital only campaigns
- Strong understanding of go to market execution across digital and traditional channels
- Proficiency in Microsoft Excel and PowerPoint including data analysis and presentation development
- Ability to manage multiple projects and deadlines in a fast paced environment
- Strong cross functional collaboration and stakeholder management skills
- Experience within healthcare wellness or related industries is highly preferred
Core Competencies
- Translate strategy into execution by aligning priorities, resources, and timelines to business goals
- Drive results through ownership, accountability, and data-informed decision-making
- Communicate effectively and collaborate across cross-functional teams to deliver aligned outcomes
- Adapt quickly to changing priorities while managing multiple initiatives in a fast-paced environment
- Contribute beyond core responsibilities by supporting team performance, continuous improvement, and shared success
Your Daily Tasks
Brand Activation and Messaging
- Execute go-to-market plans across digital (DTC and e-commerce) and traditional channels to drive sales and ensure consistent brand tone and positioning
- Develop and maintain cohesive messaging across all touchpoints for existing and new products
Brand Campaigns and Partnerships
- Manage brand campaigns and promotions from planning to execution
- Collaborate with cross-functional teams to measure performance and optimize outcomes
- Manage relationships with internal and external partners to support customer acquisition
Product Launches and Innovation
- Lead brand initiatives for selected product innovations from concept to launch
- Conduct deep-dive competitive research and landscape assessments to inform product development
- Develop strategic briefs and execute channel-specific launch plans for new products, upgrades, and extensions
Market Research and Performance Tracking
- Analyze brand, product, and market data to optimize strategies and performance
- Monitor competitor activity, market trends, and consumer sentiment through social listening
- Deliver actionable insights to improve campaign effectiveness and brand positioning
Customer Engagement and Commercial Support
- Develop customer-facing materials including communications and sales decks
- Support Sales teams with relevant content and messaging aligned to commercial goals
Budget and KPI Management
- Manage assigned brand marketing budget and ensure effective resource allocation
- Deliver campaigns and product launches on time and within budget
- Meet key deliverables including timely analyses, campaign execution, and cross-functional coordination
Other Duties and Working Conditions
- Maintain organized workflows and marketing assets while supporting additional brand initiatives as required
- Work in an office-based environment with the ability to sit for extended periods
About the Client
Our client is a well-established global company in the health, wellness, and rehabilitation products industry, recognized for developing innovative products used by healthcare professionals, therapists, athletes, and fitness specialists worldwide. With decades of industry experience and a strong global presence, the company continues to grow through innovation, product development, and strong brand portfolios across multiple markets. Joining their team means becoming part of a stable, globally recognized organization known for quality products, strong market presence, and continuous innovation in the health and wellness space.
Join the Top 1% Talent. A better career. A better life.
Welcome to Emapta Philippines, where high-performing professionals build long-term global careers with leading international companies. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and a finalist in the 2026 Inspiring Workplaces Awards Asia, Emapta delivers a workplace defined by stability, growth, and purpose. Here, your career moves forward with meaningful opportunities, world-class support, and a culture built for excellence.
Apply now and be part of the #EmaptaEra.
