Associate, Addressable Media (Programmatic)

WHO WE ARE

We are IPG Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as IPG Mediabrands Philippines, Inc. We are structured in the country as an umbrella company of a number of brands or business units such as UM, Initiative, Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliate Kinesso that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for an ASSOCIATE, ADDRESSABLE MEDIA (PROGRAMMATIC) who can join our KINESSO team:

ABOUT THE TEAM

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

THE ASSOCIATE, ADDRESSABLE MEDIA (PROGRAMMATIC) ROLE

The Associate, Addressable Media, is responsible for the setup, execution, and day-to-day operations of programmatic campaigns across various media types and platforms including display, video, mobile, and social. This individual will hone their optimization and strategic skills and ensure that KPIs are achieved for all assigned IOs. This role has a steep learning curve, but there is also room for a tremendous amount of development as you learn the intricacies and applications of our various ad tech partners.

RESPONSIBILITIES

Admin (20%)

• Delegate and verify accuracy of data entry tasks
• Coordinate tagging & pixeling workflow with ad ops during campaign setup
• Own scheduling, calendar invites, and note-taking for vendor meetings

Campaign Tasks (60%)

• Own scheduling, calendar invites, and note-taking for vendor meetings
• Build out IO and tactics in DSP/PMD per direction of senior team members
• Assist in prelaunch QA
• Monitor daily pacing and performance reporting from all relevant sources: DSP, 3PAS, 3PAV, etc.
• Perform basic analysis and execute daily optimizations
• Proactively collaborate with DSP reps and senior team members on optimization tactics
• Identify and escalate any issues to appropriate internal/external contacts
• Assist senior team members with client deliverables
• Participate in weekly status meetings with agency partners

Learning/Development (20%)

• Become an expert in assigned platform(s), mastering the nuances and best practices of campaign setup, execution, and optimization options
• Attend training courses per manager direction
• Develop a functional understanding of Kinesso capabilities, internal tools, and our client business
• Assist with presentation of case studies to internal Kinesso team

DESIRED SKILLS & EXPERIENCE

• Bachelor's Degree in Advertising, Communications, Finance, Management, or any related program
• 1 year of experience in digital media across display, video, social and/or mobile; a minimum of 9 months of in-console experience with audience-based RTB media with the ability to manage bid pricing and optimization levers to meet client pacing and performance goals
• Command of digital media math
• Solid grasp of digital media systems and tools (i.e.: ad servers, tagging, ad verification, viewability)
• Understanding of ad networks, exchanges and/or auction marketplaces and ability to define programmatic buying
• Proficiency in MSFT Office; with particular experience in manipulating data within Excel (pivot tables, lookup functions, etc.)
• Strong analytical, problem solving, and critical thinking skills
• Can multi-task, prioritize, and work both collaboratively & autonomously
• Maintaining a profound attention to detail in a fast-paced environment
• Ability to quickly learn new technologies and stay on top of a constantly evolving suite of platforms, vendors, and inventory offerings

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's Easy Apply to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc. & Kinesso Philippines, Inc.!