Affiliate Ad Specialist

• Develop and formalize ad boosting principles and playbooks for affiliate-led paid media across key social platforms (e.g., Meta, TikTok).
• Design and execute A/B tests on creatives, audiences, formats, and budgets to identify performance drivers and optimization opportunities.
• Analyze campaign performance to derive actionable insights that improve ROAS, CPO, and overall efficiency of affiliate ad spend.
• Partner closely with the External Affiliate and Creator teams to support top affiliates in scaling their paid campaigns effectively.
• Plan and conduct workshops, training sessions, and office hours to upskill affiliates on paid media strategies and optimization techniques.
• Monitor trends in paid social, creator advertising, and affiliate marketing to continuously refine strategies and recommendations.
• Work with internal stakeholders (e.g., marketing, data, product teams) to align on measurement frameworks, tracking, and reporting.
• Create regular performance reports and dashboards to track testing results, learning agendas, and key KPIs.

Educational Background:

• Bachelor's degree in Marketing, Business, Economics, Communications, Data Analytics, or a related field.
• Relevant certifications in digital marketing or paid media (e.g., Meta Blueprint, Google Ads) are a plus.

Experience:

• 2-5 years of hands-on experience in paid social advertising, performance marketing, or growth marketing.
• Proven experience managing and optimizing ad campaigns on platforms such as Meta, TikTok, or similar paid media channels.
• Experience running A/B tests and translating data into clear recommendations.
• Exposure to affiliate marketing, creator marketing, or e-commerce is strongly preferred.
• Experience conducting trainings, workshops, or stakeholder enablement is a plus.

Knowledge & Skills:

• Strong understanding of paid media fundamentals, performance metrics, and optimization levers.
• Highly analytical with the ability to interpret data, identify trends, and make data-driven decisions.
• Comfortable working with large datasets, dashboards, and performance reports.
• Ability to simplify complex concepts and communicate clearly to creators and affiliates with varying levels of ads expertise.
• Proactive, structured, and able to operate in a fast-paced, test-and-learn environment.
• Strong collaboration and stakeholder management skills.