YouTube Content Specialist

YOU ARE

• Someone who thrives in a fast-paced environment, turning property and investment concepts into clear, engaging YouTube content that educates and converts.

• Not just following trends you create them, especially within the real estate and investment space.

• A self-starter who can take an idea from market insight script production direction final edit, confidently navigating feedback from marketing and leadership teams.

• Deeply tuned into what captures the attention of buyers, investors, migrants, and first-home seekers on YouTube.

• Passionate about helping audiences understand the Australian property market through smart, creative storytelling.

• Agency experience is a plus, but what matters most is your profound understanding of YouTube audiences and content formats, especially for brand channels that educate and influence high-intent viewers.

WHAT YOU'LL DO

Shape St Trinity's YouTube Content Strategy

• Develop content strategies that support St Trinity's mission: educate, engage, and empower property buyers and investors.

• Create content pillars around market updates, project walkthroughs, finance tips, investor education, case studies, expert interviews, and community stories.

Produce Impactful YouTube Videos

• Script, plan, and structure videos with strong hooks and high retention, simplifying complex property and finance topics.

• Work closely with marketing, sales, and developments teams to capture meaningful stories around projects and client success.

Optimize the Channel for Growth

• Manage thumbnails, titles, metadata, playlists, and SEO using a deep understanding of YouTube best practices.

• Ensure each video is optimized for visibility, watch time, and searchability especially for audiences interested in Australian real estate and investment.

Collaborate Across Teams

• Partner with marketing, creatives, and subject-matter experts to ensure YouTube content aligns with brand messaging and campaign goals.

• Tailor video concepts for how audiences discover and engage with property content on YouTube.

Analyze, Report & Improve

• Track channel analytics retention curves, CTR, search traffic, viewer behavior and present actionable recommendations.

• Continuously refine scripts, styles, thumbnails, formats, and publishing cadence based on actual performance data.

Stay Ahead of Market & Platform Trends

• Monitor YouTube trends, real estate shifts, finance news, and emerging content formats to identify opportunities for St Trinity to lead conversations.

• Work proactively to keep St Trinity's channel positioned as a trusted, authoritative voice in the Australian property space.

REQUIREMENTS

• 35+ years experience in YouTube content creation, scripting, editing, or channel management.

• Proven ability to produce educational or documentary-style content property, finance, business, or investment categories preferred.

• Strong editing skills in Adobe Premiere Pro / Final Cut / DaVinci / CapCut.

• Ability to simplify property investment concepts for a general audience.

• Experience with YouTube Analytics, VidIQ, TubeBuddy, Google Trends, and platform optimization strategies.

• Skilled in storytelling, scripting, and structuring long-form and short-form YouTube videos.

• Strong collaboration and communication skills.