Employment Type:Full-time, fully remote
Timezone:EST
Salary Range:$1800 - $2500/month
Position Overview
The client is a healthcare analytics company focused on improving patient outcomes through data-driven insights, value-based care strategies, and technology-enabled clinical operations.
They are seeking a strategic and execution-focusedVP of Marketingto lead and scale their digital marketing efforts. The primary objective is to drive lead generation, oversee paid advertising, manage website presence, and maintain consistent brand visibility online.
Key Responsibilities
Strategic Leadership
- Develop and execute comprehensive digital marketing strategy
- Identify growth opportunities across paid and organic channels
- Track KPIs and optimize marketing performance
Paid Advertising
- Plan, launch, and optimize Facebook Ads
- Plan, launch, and optimize Google Ads
- Manage ad budgets and maximize ROI
- Test creative variations and audience targeting strategies
Website Management
- Manage and update company website (WordPress-based)
- Build and modify web pages as needed (page builder experience required)
- Optimize website for lead generation and conversions
- Ensure proper tracking, pixels, and analytics are implemented
Content & Social Presence
- Create and schedule professional LinkedIn posts
- Oversee light content creation for digital channels
- Use AI tools to generate marketing images and visual assets
- Maintain consistent brand messaging across platforms
Performance & Optimization
- Analyze campaign data and report on performance
- Continuously test and refine ads, landing pages, and messaging
- Implement automation where possible
What We're Looking For
- A proactive leader who takes ownership
- Someone comfortable both strategizing and executing
- ROI-focused and data-driven
- Resourceful able to fill skill gaps with freelancers if needed
- Open-minded and adaptable
Required Skills & Experience
- Proven experience in digital marketing leadership
- Strong hands-on experience with:
- Facebook Ads Manager
- Google Ads
- WordPress website management
- Experience building and editing website pages (page builder experience required)
- Understanding of conversion tracking and analytics
- Experience using AI tools for content or image generation
- Ability to work independently and make strategic decisions
Preferred Qualifications
- Experience managing offshore teams or contractors
- Strong analytical and ROI-driven mindset
- B2B marketing experience (if applicable)
- Funnel building and landing page optimization experience
