Overview:
Lhoopa is building the most scalable housing and land platform in the Philippines, focused on the underserved affordable segment. As the company accelerates its growth, Lhoopa is seeking a Vice President Marketing to lead its overall marketing strategy across partner (e.g. contractor, brokers...) acquisition, engagement, and demand generation. This is a senior leadership role focused on building a coherent, multi-channel marketing engine that supports business growth objectives while ensuring disciplined execution across digital and field initiatives. The VP Marketing will work closely with Sales, Operations, and Leadership to ensure marketing efforts translate into measurable business impact.
Key Responsibilities:
Marketing Strategy & Planning
- Define and own Lhoopa's online & offline marketing strategy aligned with company growth targets.
- Translate commercial objectives into clear marketing priorities and action plans.
- Set quarterly and annual targets across acquisition, activation, and retention.
- Allocate budget across channels and initiatives based on expected impact and scalability.
Acquisition & Growth Execution
- Lead the design of integrated acquisition programs combining digital channels and on-the-ground activations.
- Ensure consistency between marketing campaigns and field execution.
- Improve lead quality and conversion through structured optimization efforts.
- Monitor customer and partner acquisition costs and ensure sustainable growth.
Lifecycle & Engagement
- Develop engagement initiatives to increase activation speed and long-term participation of partners.
- Support retention and reactivation programs where relevant.
- Coordinate with operational teams to ensure marketing initiatives are realistic and executable at scale.
Performance Management & Reporting
- Define key performance indicators tied to business outcomes.
- Establish clear reporting cadence and dashboards for leadership visibility.
- Analyze performance trends and adjust priorities accordingly.
- Ensure CRM and tracking systems provide reliable pipeline data.
Team Leadership & Cross-Functional Alignment
- Lead and structure the marketing team to support the company's next stage of growth.
- Manage external agencies and partners where relevant.
- Ensure strong coordination between Marketing, Sales, and Field Operations.
- Build a culture of accountability, clarity, and measurable execution.
Qualifications:
- 8 - 12 years of experience in marketing leadership roles within tech-enabled, marketplace, real estate, fintech, or distributed-operations environments.
- Strong exposure to both digital and offline marketing, with ability to structure integrated strategies.
- Proven experience supervising multi-channel execution and managing performance-driven teams.
- Comfortable operating in fast-scaling, execution-heavy environments.
- Structured thinker with strong business orientation and operational awareness.
