Trade Marketing Officer

The Trade Marketing Officer is responsible for planning, developing, and executing trade marketing strategies and activations to drive brand visibility, product availability, and sales growth in different trade channels (retail, food service, and distributor). This role ensures alignment between marketing campaigns and sales objectives while building strong relationships with trade partners to maximize market penetration and brand presence.

Duties and Responsibilities

• Creating strategies, promotional programs, and on-the-ground activities and activations tailored to specific trade channels (retail, food service, and distributor).
• Analyzing sales data, tracking key performance indicators (KPIs), and creating reports to measure the effectiveness of trade marketing efforts.
• Working closely with sales teams, brand managers, and other stakeholders to align strategies and ensure effective execution.
• Monitor competitor activities and market trends to identify opportunities for brand positioning.
• Working with retailers to optimize product placement and ensure the right products are available in the right locations.
• Reach out to different vendors and event organizers for any potential activities we can board.
• Identify and acquire collateral needed by different trade and trade show events.
• Ensure compliance with brand guidelines across all trade executions.