The position is primarily responsible for executing and managing trade-level marketing programs, including promotions, campaigns, and special projects. It ensures initiatives meet standards, drives brand awareness and preference at point-of-purchase, and provides marketing or logistical support for other regional programs as needed.
KEY RESPONSIBILITIES
A. Trade Marketing
- Coordinates with Marketing Division Head and Department Heads for formulation of business strategies and to support the business strategy on a local level.
- Gather and update sales channel data to support efficient marketing programs.
- Coordinate and ensure successful execution of marketing initiatives in the field.
- Identify and apply best practices from other industries to relevant channels.
- Develop ready-to-use sales promotions and product communications.
- Innovate trade marketing processes for efficiency and cost-effectiveness.
- Maintain updated regional and area operations profiles to guide decisions.
- Consult with Operations Managers and recommend suitable trade marketing programs
B. Marketing Program Review, Organization, Implementation, Monitoring and Evaluation
- Assist in developing trade marketing plans and programs, including promotions, special events, and direct marketing initiatives.
- Review marketing proposals, sponsorships, and tie-ups, recommending those that maximize advertising reach and company publicity.
- Coordinate with Management, Company Managers, Regional Managers, and General Managers to gather directives, preferences, and information for marketing projects.
- Review and evaluate the effectiveness of campaigns, promotions, and events using statistical and financial data.
- Assess past promotions to ensure alignment with the brand presentation standards.
- Measure the effectiveness of promotional programs to achieve set objectives.
- Regularly evaluate results of programs across products, services, pricing, promotions, locations, and personnel mobilization.
- Attend sponsored events to ensure compliance with agreed standards, including branding, materials, promo booths, signage, and company mentions.
QUALIFICATIONS
- Minimum of five (5) years of relevant experience in Trade Marketing, Promotions, or Brand Management, including at least two (2) years in a supervisory or managerial role.
- Proven experience in planning, executing, and evaluating promotions and special events.
- Has strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
- Can start immediately.
