Trade Marketing Manager

Job Summary:

The Trade Marketing Manager is responsible for developing and executing trade marketing strategies that drive product visibility, sales growth, and brand performance in the retail and distribution channels. This role ensures alignment between marketing and sales initiatives to strengthen the company's presence in the FMCG market and maximize return on investment from trade activities.

Key Responsibilities:

• Develop and implement trade marketing plans to achieve business objectives across modern trade, general trade, and key accounts.
• Collaborate with the sales and marketing teams to execute brand and promotional strategies that increase product demand and market share.
• Plan and manage trade promotions (e.g., in-store activations, merchandising, discounts, display programs) to enhance visibility and sales conversion.
• Monitor and analyze sales performance by channel, region, and product category to identify trends and opportunities.
• Manage trade marketing budgets and ensure efficient use of resources for maximum impact.
• Develop point-of-sale (POS) materials and ensure effective execution at store level.
• Coordinate with distributors and key accounts to ensure consistent implementation of trade programs.
• Conduct market visits and competitor analysis to understand trade dynamics and adjust strategies accordingly.
• Lead and motivate trade marketing officers or coordinators to achieve performance targets.
• Measure ROI of trade marketing campaigns and recommend improvements based on data insights.

Responsible in ensuring brand growth through:

1. Brand Positioning and Image

2. Creation and Execution of Promotions and Campaigns

a. Trade Marketing Activities

b. National Consumer Promotions

c. Brand Campaigns

3. Ensure pricing model strategy

4. Monitor supply of stocks - incoming shipments, inventory and sell out

Ensure product distribution and visibility by driving the following:

5. Correct distribution and placement of products

6. Spotting opportunity for product distribution/placements

7. Creation of Planograms and monitoring implementation

8. Direction and monitoring Promotion Execution

Accountable in doing all assigned Brands Health check through:

9. Regular Business Reviews

10. Data Analysis

11. Promo Execution Evaluation

12. Brand Expense Budgeting and Monitoring

13. Brand Expense Claims

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in trade marketing or sales within the FMCG industry (food or beverage preferred).
• Strong understanding of trade channels, consumer behavior, and retail operations.
• Proven ability to manage budgets, projects, and cross-functional teams.
• Excellent analytical, communication, and negotiation skills.
• Proficient in MS Office and data analysis tools.

Key Competencies:

• Strategic thinking and execution
• Market and consumer insight
• Trade and channel management
• Budget and project management
• Leadership and collaboration