We are seeking a highly driven and strategic Trade Marketing Manager to lead the development and execution of trade marketing initiatives across Philippines. The role is responsible for translating brand strategies into impactful in-store execution, driving sell-out, strengthening channel visibility, and ensuring effective collaboration between sales, marketing, and retail partners.
Key Responsibilities
Trade Strategy & Planning
- Develop and implement trade marketing strategies that align with brand and business objectives.
- Localize global/regional marketing plans into market-relevant trade executions.
- Manage annual trade marketing calendar across channels (modern trade, general trade, e-commerce, specialty, etc.).
Channel & Customer Marketing
- Design and execute customer-tailored programs to drive category growth and brand share.
- Partner with sales to create joint business plans with key retailers.
- Strengthen brand presence and visibility at point of sale.
Promotions & Activation
- Plan, execute, and evaluate in-store promotions, merchandising, and events.
- Ensure excellence in execution through effective coordination with agencies, suppliers, and retail partners.
- Monitor competitor activities and market trends to recommend responsive trade tactics.
Performance & Budget Management
- Manage and optimize trade marketing budgets with ROI-driven planning.
- Track and analyze the effectiveness of trade campaigns and promotions.
- Provide regular reporting and insights to management.
Cross-functional Collaboration
- Work closely with Marketing, Sales, and Supply Chain to ensure alignment and timely execution.
- Serve as the bridge between brand marketing and commercial teams to deliver consistent consumer and shopper experiences.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 6–8+ years of experience in trade marketing, channel marketing, or sales within FMCG/beauty/personal care or related industries.
- Strong understanding of Philippines retail landscape (modern trade, general trade, e-commerce, pharmacy, beauty channels).
- Proven experience in leading in-store activation, merchandising, and trade promotions.
- Strong analytical and problem-solving skills with ability to translate insights into actions.
- Excellent communication and stakeholder management skills.
What We Offer
- Comprehensive Leave Benefits - Inclusive of paid vacation, sick, and government-mandated leaves to support your personal and family needs.
- Health & Wellness Coverage - Premium HMO plan to ensure your health is always a priority.
- Employee Perks & Rewards - Receive products, competitive compensation, and 13th month pay as recognition for your contribution and excellence.
