Trade Marketing Manager
The Trade Marketing Manager oversees Marketing activities and Develops Category Review of Retail Trade Area
- RTA special projects
- Marketing consultant for SMM
- Category performance
RTA Marketing Plans
- Develops and evolves activation programs
- Plan, evaluate, and oversee execution of promotional and visibility activities within the region in cooperation with relevant cross functional teams (includes but not limited to approval of merchandising materials/novelty items used by the stores/color proofing) to achieve maximum returns
- Monitors progress of each region, region's top-line business results
- Ensure On Time, In Full execution of all trade programs
Trade Marketing Process and Solutions with External and Internal Customers to Grow Categories
- Monitors, develops, and improves processes to link all Marketing activities with the activities of the Operations team
- Designs, develops, implements, and evaluates execution strategies
- Provides leadership in the translation and execution of Brand Marketing strategy into impactful trade programs
- Recommends and tracks process check metrics
Promo Category Review
- Provide analytics and insight to customer dynamics using business/market intelligence data to drive business opportunities
Trade Marketing Training Programs
- Drives trade marketing training needs of Area Managers, Store Managers, Store Marketing Managers, newly hired Management Trainees, and newly hired Trade Marketing Associatestechniques, practices, policies, and upcoming activities
- Oversees usage and updating of Trade Marketing Playbook/Tool Kit
Budget Management
- Ensures budget processes are on track
- Negotiates best possible costs in coordination with the Purchasing department
- Evaluates investment for promotions
- Manage and provide controls for Trade Marketing materials inventory
JOB QUALIFICATIONS
- Must be a graduate of Management, Business Administration, Marketing, or any related field.
- At least 5 years of experience in any of the following areas:
- Trade Marketing Manager or the equivalent preferable in a consumer goods company or with specialization in trade marketing/execution function and/or restaurant operations
- Strong leadership, communication, and collaboration skills to operate effectively across cultural and functional boundaries.
- Strong aptitude for risk-taking and moving quickly to drive business growth aggressively in response to change.
- Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, Below-The-Line Marketing Activities.
- Amenable to travel and do field work in various location across the Philippines, mostly Luzon areas (5-7 days per month).
- Willing to be assigned in Ortigas, Pasig City on a hybrid working set-up.
Perf Restaurants, Inc., the hiring entity, is a wholly owned subsidiary of Jollibee Foods Corporation.
