Trade Marketing Manager

Company Description Ideal Vision Center is a leading eye care and optical retail provider serving communities in the Philippines. The company offers a wide range of eyewear products and vision care services, focusing on quality, customer satisfaction, and accessible eye health solutions. Ideal Vision Center works closely with suppliers and partners to deliver reliable brands and innovative optical products. Team members collaborate in a dynamic retail and healthcare environment, contributing to both customer experience and business growth.

Role Description The Trade Marketing Manager is a full-time, on-site role based in Metro Manila. This role is responsible for developing and executing trade marketing plans to drive in-store visibility, product sell-out, and brand performance across retail channels. Day-to-day tasks include designing promotions and activation programs, coordinating with sales teams and store managers, managing point-of-sale materials, and monitoring campaign effectiveness. The Trade Marketing Manager will analyze market and sales data, recommend optimization strategies, and ensure alignment between marketing activities and business objectives. The role also involves close collaboration with internal stakeholders, and external partners to support category growth and shopper engagement.

Qualifications

• Candidates should possess strong Trade Marketing and Market Planning skills to develop effective retail campaigns and channel strategies.
• Candidates should possess Business Planning and Analytical Skills to interpret data, forecast performance, and support strategic decision-making.
• Candidates should possess solid Sales understanding to collaborate with sales teams and translate trade initiatives into measurable results.
• Candidates should possess excellent communication and stakeholder management skills to coordinate with store teams, suppliers, and internal departments.
• Candidates should possess experience in retail, FMCG, or healthcare/optical sectors; familiarity with Philippine market dynamics is an advantage.
• Bachelor's degree in Marketing, Business, or a related field; with minimum of 5 years experience in trade or brand marketing and at least 3 years experience as a managerial position is strongly preferred.
• Candidates should possess strong organizational skills, attention to detail, and the ability to work on-site in a fast-paced, customer-focused environment.