Position Summary
As a TikTok Shop Specialist, you'll act as the marketing expert of your assigned brands on TikTok. Your role combines strategic thinking with hands-on execution, you'll launch & monitor ads, help direct content, and advise on product assortment and bundling. This role goes beyond performance marketing; you'll own the growth direction of the brand inside TikTok and help connect the dots between creatives, products, and results.
Key Responsibilities
Ad Strategy & Monitoring
- Analyze and monitor TikTok ad campaigns to spot trends, wins, and areas for optimization
- Recommend pivots or creative changes
- Align ads with TikTok-native buyer behavior and platform best practices
Product Assortment & Bundling
- Review product catalogs and suggest winning bundles or hero products to push
- Recommend pricing, grouping, and product strategies that boost conversions
- Ensure assortment fits TikTok demand and trend patterns
Content & Creative Direction
- Collaborate with the content team and creators to ideate high-converting video angles
- Provide creative briefs and direction based on past performance
- Help translate strategic goals into relatable TikTok content
Client Coordination
- Serve as the brand's main point person for all things TikTok growth
- Present performance insights and strategic recommendations to clients
- Work cross-functionally with ads, content, and affiliate teams to execute your growth vision
Desired Outcomes
- Product strategies and bundles that increase TikTok GMV
- Clear creative direction that aligns with ad performance
- Campaigns that hit client KPIs like ROAS, conversions, and engagement
- Proactive ownership of brand growth with minimal handholding
Qualifications
- Experience in TikTok marketing, ads, or content strategy (agency or brand-side)
- Strong understanding of product positioning, pricing, and bundling
- Strategic thinker with creative instincts
- Confident communicator with clients and internal teams
- Familiarity with Shopify, TikTok Ads Manager, CapCut, Google Sheets, and data dashboards a plus
