Job Summary
This role provides support to Marketing Teams and is responsible for transforming campaign data into reports, dashboards, and actionable insights to help drive key business decisions.
Essential Duties and Responsibilities:
- Measure and report on the performance of campaigns against goals (ROI and KPIs) and provide recommendations to improve performance for key stakeholders
- Analyze campaign performance, identify customer trends, and present data-driven recommendations to drive customer acquisition, engagement, and retention
- Review and analyze all marketing efforts including performance by individual campaign channels to identify successful elements and continuously identify opportunities for improvement
- Use historical data to forecast trends and support decision-making regarding business strategy, budgeting, and resource allocation
- Work closely with stakeholders to understand business needs and translate them into technical requirements for data visualization
- Work closely with functional groups data science & engineering, business intelligence, brands, channels, product, loyalty and marketing - to help formulate strategic direction of marketing efforts
Qualifications:
2 to 3 years of experience in an analytical role
Strong analytical and problem-solving skills with familiarity on exploratory data analysis
Demonstrated ability to synthesize data, interpret data, and process observations into actionable recommendations
Familiar with data visualization as method of presenting findings to stakeholders. Knowledge of data visualization tools such as Tableau, Power BI, or similar
Hands-on experience with coding using statistical software or programming languages (SQL, Python) to analyze structured datasets and answer business problems
Advanced Microsoft Excel skills
Effective communication skills including presentation skills. The job will require frequent interaction with stakeholders.
Ability to set goals and execute under tight deadlines with minimal supervision
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job We'll never know unless you hit the Apply button. Start your journey with us today.
