Social Media Specialist

The Social Media Specialist will be responsible for posting, updating and maintaining all of our social media accounts. She must be a good at writing copy and must be attuned to pop culture, recent events, and Filipino slang and colloquialism.

Job Duties and Responsibilities

• Responsible for the management of all social media communication through various channels including TikTok, Facebook, Instagram, YouTube, community forums, etc.
• Regularly post and schedule content on social media sites such as Facebook Page and Instagram.
• Work with the creatives teams to ensure that content of our social media feeds is aligned with the brand image.
• Identify and negotiate with key social media influencers who we can engage with.
• Developing social media content plans that are consistent with the company's brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Generate, edit, publish and share daily content with the following but not limited to the original text, images, social graphics, visual development, animated GIFs, and short-form videos that build meaningful connections and encourage community members to take action.
• Represents the brand during live and on-cam interactions through different platforms (Lazada, IG, FB, TikTok, et al) as well as during company events and / or product launches.

Job Qualifications

• Bachelor's degree in journalism, communications, marketing, or a related field.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Customer service skills
• Attention to detail and quality
• Adaptability, flexibility, creativity and originality
• Organized and self-directed with the ability to prioritize tasks.
• Skills in Adobe Photoshop and Illustrator