About the Role
Peak Outsourcing is seeking a proactive, creative, and highly organized Social Media Specialist to support both brand and recruitment marketing efforts across multiple social media pages and platforms. This is a cross-functional role that works closely with the Recruitment, Marketing, and Design teams to deliver compelling, consistent content that builds engagement, attracts talent, and supports lead generation.
You'll manage a 3-month rolling content calendar, create compelling content, and help grow our digital presence with a strong focus on both employer brand and external brand visibility.
Key Responsibilities
Social Media Management
- Oversee day-to-day social media operations across multiple brand and recruitment pages (Facebook, Instagram, LinkedIn, TikTok, etc.)
- Build and maintain a 3-month rolling content calendar in collaboration with the Marketing and Recruitment teams
- Increase audience engagement and grow followers across all platforms
- Ensure all content aligns with brand voice, visual guidelines, and social trends
Recruitment Support (External Talent-Facing)
- Coordinate closely with the Recruitment team to ensure job ads, hiring events, and recruitment-related initiatives are promoted on time
- Attend in-office content days to capture photos, videos, and behind-the-scenes content for use on recruitment channels
- Support development of employer brand content including employee features, testimonials, and internal culture moments
- Ensure recruitment campaigns are consistent with overall brand standards while tailored to local talent markets
Brand Support (Client-Facing / Lead Gen & Awareness)
- Develop content that supports brand awareness, thought leadership, and lead generation across platforms
- Create engaging posts that highlight service offerings, company updates, client stories, and educational content
- Work closely with Marketing leadership to align social output with campaigns, brand positioning, and sales initiatives
Content Development
- Write captions, headlines, scripts, and calls-to-action tailored to each platform and audience
- Collaborate with the Graphic Design team to bring visuals to life clearly communicating creative intent and vision
- Occasionally create and edit static or video content directly (e.g. reels, TikToks, Canva graphics) when needed
Reporting & Optimization
- Own weekly and monthly performance reporting across brand and recruitment pages
- Work closely with Marketing and Recruitment to analyze metrics, identify trends, and adjust strategy to improve ROI
- Suggest content and campaign optimizations based on performance data
Ad + Performance Support
- Assist in scheduling, boosting, and tracking organic and paid posts
- Coordinate creative and targeting strategy with internal teams to meet campaign goals
Ideal Candidate Profile
- 23 years of social media experience, ideally across both recruitment marketing and brand-level B2B content
- Comfortable managing multiple pages and adapting content to different goals and audiences
- Strong copywriting and creative communication skills
- Familiar with Meta Business Suite, LinkedIn Campaign Manager, and TikTok Business tools
- Experience using Canva or other creative tools; video editing is a plus
- Able to manage multiple priorities, follow a content calendar, and work independently
- Collaborative and confident in upholding brand standards across teams
