Social Media Specialist

Job description:

• Devise comprehensive social media strategies aligned with brand objectives
• Outline campaign goals, target audience, and content themes
• Develop engaging content (text, image, video) for various platforms
• Manage content calendars, scheduling, and publishing
• Oversee multiple social media platforms (e.g., Facebook, Instagram, Youtube).
• Monitor and respond to comments, messages, and user interactions
• Analyze metrics to assess campaign performance and user engagement
• Generate reports outlining key insights and recommendations for improvement
• Keep abreast of social media trends, algorithm changes, and new features
• Implement innovative strategies to maximize reach and engagement

Job Requirements

• Has at least 2 years of experience is social media marketing
• Demonstrable success in developing and executing social media strategies
• Bachelor's degree in Marketing, Communications, or a related field
• Proficiency in creating various types of content (text, images, videos)
• Knowledge of editing tools and platforms for content creation In-depth knowledge and hands-on experience with major social media platforms
• Understanding of platform analytics and optimization techniques
• Ability to interpret data, draw insights, and make data-driven decisions
• Familiarity with social media analytics tools (e.g., Google Analytics, Meta Business Suite)