As the Social Media Specialist, you are the digital voice of our Company. Your primary mission is two-fold: to build our Employer Brand to attract top-tier talent and to showcase our Operational Excellence to global clients. You will manage our online presence across platforms like Facebook, TikTok, and LinkedIn, turning our office culture and success stories into engaging digital content.
Core Responsibilities
- Recruitment Marketing: Partner with the Talent Acquisition team to create viral job posts and employee testimonials that drive high-quality applications.
- Content Creation: Plan, film, and edit short-form videos (Reels/TikToks) that showcase our office life, facilities, and team events to build a great place to work reputation.
- Community Management: Monitor all social channels. You'll respond to inquiries from potential applicants, engage with current employees, and manage brand sentiment in the comments.
- B2B Thought Leadership: Create professional content for LinkedIn that highlights our BPO's expertise, security standards, and client success stories to attract new business partners.
- Social Media Calendar: Maintain a consistent posting schedule, ensuring a healthy balance between fun culture posts and serious business updates.
- Analytics & Reporting: Track key metrics like Reach, Engagement, and Lead Generation (how many applicants came from social media) to prove the ROI of your campaigns.
- Trend Spotting: Stay updated on BPO industry trends and viral social media challenges, adapting them quickly to keep our brand relevant and cool.
