Social Media Marketing Executive

Work location: Zetrix Tower, Empire City Damansara perdana.

Content & Social Media Marketing

● Develop and execute content strategies across social media platforms including LinkedIn, X, TikTok, Facebook, Instagram, YouTube, Telegram and other relevant channels.

● Create engaging content that educates and builds awareness around AI, Agentic AI, Robotics, Digital Identity, Blockchain, and other emerging technologies.

● Monitor industry trends, competitor activities, and technology developments to identify content opportunities.

● Work closely with internal stakeholders, product teams, creative team, agencies, and content creators to produce high-quality marketing content.

KOL & Creator Relations

● Build and maintain relationships with content creators, influencers, KOLs, technology reviewers, media personalities, and online communities.

● Identify suitable creators and partners for product reviews, collaborations, campaigns, events, and long-term ambassador programmes.

● Manage creator outreach, partnership discussions, content coordination, and campaign execution.

● Develop and maintain a database of creators, media personalities, technology influencers, and strategic partners across Malaysia and regional markets.

● Explore opportunities to drive adoption and awareness for Zetrix products such as Avatar, NurAI, Digital Identity solutions, and other future technology offerings.

Campaign & Partnership Support

● Support the planning and execution of digital marketing campaigns, webinars, livestreams, product demonstrations, industry collaborations, and partner initiatives.

● Coordinate with agencies, vendors, creators, media partners, and event organisers to ensure successful campaign delivery.

● Assist in tracking campaign performance and preparing post-campaign reports and recommendations.

● Support PR amplification efforts through social media, creator engagement, and partnership activations.

Requirements & Qualifications

● Bachelor's Degree in Marketing, Communications, Business, Media, Digital Marketing, or related fields.

● Minimum 2–3 years of experience in digital marketing, social media marketing, content marketing, influencer/KOL management, community management, or related roles.

● Experience managing social media platforms such as LinkedIn, TikTok, X, Instagram, Facebook, Telegram, or YouTube.

● Strong understanding of AI, emerging technologies, digital transformation, blockchain, digital identity, robotics, or technology-related industries.

● Experience working with influencers, content creators, media partners, or online communities is highly preferred.

● Excellent written and verbal communication skills in English. Mandarin proficiency is an added advantage.

● Ability to translate complex technology concepts into engaging, audience-friendly content.

● Strong organizational and project management skills with attention to detail.

● Data-driven mindset with the ability to analyse content and campaign performance.

● Self-motivated, proactive,and comfortable working in a fast-paced technology environment.