We are looking for a detail-oriented and proactive Social Media & Marketing Executive to lead digital campaigns, manage brand presence, and support marketing activities from ideation to execution. This role requires a blend of creativity, analytical thinking, and hands-on execution, ensuring that marketing initiatives not only enhance brand awareness but also drive tangible results.

If you're passionate about social media, digital marketing, and event execution—and thrive in a dynamic, fast-paced environment—we'd love to hear from you!

Key Responsibilities:

Social Media & Digital Marketing

Develop and implement social media strategies aligned with overall marketing objectives.
Create, curate, and manage engaging content across various platforms.
Plan and execute organic and paid digital campaigns (e.g. deal campaigns, event promotions).
Monitor, analyze, and optimize social media performance, providing insights to improve engagement and reach.
Identify opportunities for growth, including new channels, partnerships, and community-building initiatives.
Engage with the audience by responding to comments, monitoring brand sentiment, and making real-time adjustments.

Marketing Activities & Event Support

Coordinate with event organizers, creative agencies, and internal teams to execute marketing events.
Prepare event-related materials, including invitation letters, promotional visuals, and PR write-ups.
Support CSR initiatives (e.g., tree planting, food bank drives), ensuring alignment with brand values.
Assist in developing marketing collaterals, corporate profiles, and press releases.
Participate in marketing activities, including weekend events and activations, as needed.

Performance Tracking & Process Improvement

Generate reports, insights, and dashboards to inform marketing strategies.
Track budgets, prepare payment requests, and manage CRM-related expenses.
Assist in website updates, EDM campaigns, and WhatsApp blasts.
Support system enhancements, including chatbot development and marketing automation tools.
Undertake additional ad hoc tasks and assignments as directed by management.

Requirements:

Diploma/Bachelor's degree in Digital Marketing, Communications, or related field preferred.
2 years of experience in social media marketing, digital advertising, or content creation.
Strong analytical, communication, and problem-solving skills.
Proficiency in social media analytics tools, paid advertising platforms, and marketing automation systems.
Ability to adapt brand messaging across different social channels and audiences.
Detail-oriented with excellent organizational skills to manage multiple projects simultaneously.
Willingness to work occasional weekends for marketing events and brand activations.