Social Media Manager

Job title: Social Media Manager

Role: Freelancer (5 months)

Location: Manila, Philippines

About the role:

The Social Media Manager will develop, lead, and implement social media strategies to promote brand presence and engagement across multiple digital platforms. This role involves working closely with marketing, creative, and content teams to deliver cohesive and compelling social media experiences that align with the company's objectives.

What you will be doing:

Strategy Development:

• Develop and implement comprehensive social media strategies to enhance brand visibility and engagement that align with business goals and KPIs.
• Conduct market research and analyze competitors social media presence to identify opportunities for growth and engagement.

Content Planning, Content Creation and Curation:

• Create, curate, and manage published content (images, video, written) across social platforms such as Facebook, Instagram, TikTok and (is a plus).
• Collaborate with creative and marketing teams to generate multimedia content for various campaigns.
• Ensure optimal posting times based on audience insights and platform analytics.

Community Management:

• Monitor, engage, and grow the company's social media community by responding to comments, messages, and reviews.
• Foster community building through user-generated content, discussion and partnerships, positive customer interactions and nurture relationships with followers.

Platform Management:

• Oversee day-to-day management of social media platforms, including Facebook, Instagram, TikTok and (is a plus).
• Schedule and post content across all platforms using social media management tools.

Analytics and Reporting:

• Monitor, track and analyse social media performance metrics and generate insights to inform and adjust strategies.
• Provide insights, prepare regular reports on key metrics and provide recommendations for optimisations to improve engagement, reach and conversion.

Brand Monitoring:

• Keep abreast of industry trends, competitors, and current events to inform proactive strategy adjustments.
• Monitor brand reputation across all platforms and manage any arising issues.

Collaboration and Communication:

• Collaborate with cross-functional teams for campaign development and execution.
• Communicate progress and results to stakeholders and adjust strategies as needed.

Crisis Management:

• Work with the Client to develop protocols to handle and mitigate potential social media crises or negative publicity.
• Use discretion and strategic thinking to address sensitive situations promptly.

Research & Trends:

• Research and identify industry trends, audience preferences, emerging social media technologies, hashtags, and competitive analysis.
• Adapt and experiment with different content types and formats to see what resonates most with the audience.

Analytics & Reporting:

• Assist in tracking and analysing campaign performance to improve future social media strategies.
• Prepare regular monthly reports on social media performance and suggest improvements.

What you need to be great in this role:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role.
• Experience in handling eventing expo & convention, ticketed sales events, FMCG and retail Clients.
• Deep understanding of social media platforms and their algorithms such as Facebook, Instagram, TikTok and (is a plus)
• Strong skills in content creation, copywriting, and visual design.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Excellent communication, multitasking, and analytical skills.
• Experience in paid social media advertising is a plus.

A little bit about us:

OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.

OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.

Our values and how to live them:

Ambition you look for opportunities to deliver greater value to those around you.

Imagination you identify a range of solutions to problems.

Inclusion to be actively pro-inclusive and anti-racist across our community, clients and creations.

Inspiration you lead by example and encourage others to do the same.

Learning you have excellent listening skills that helps you to learn from our clients and those around you.

Results you accept responsibility for your actions.

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.