Social Media Manager

Primary Goal

The Social Media Manager will lead both the strategy and execution of the company's social media presence, creating content, managing the calendar, and engaging with the audience to grow brand awareness. This role works closely with the founder to ensure all messaging reflects the company's voice and values while monitoring performance and optimizing campaigns based on data-driven insights.

Key Responsibilities

1. Strategy & Brand Voice

• Develop and execute a multi-platform social media strategy (LinkedIn, Instagram, TikTok, YouTube Shorts, Facebook, Pinterest)
• .Write, edit, and finalize captions, posts, and blogs in a consistent and engaging brand voice
• .Build LinkedIn presence from scratch, optimizing profiles and implementing growth strategies
• .Monitor trends and adapt strategies to keep content fresh and relevant

2. Content Creation & Repurposing

• Turn raw video, audio, and photo content into compelling posts across platforms
• .Repurpose long-form videos into short-form content with strong hooks, captions, and branding
• .Create static posts, carousels, quotes, and graphics tailored to each platform
• .Maintain consistency in tone, design, and messaging across all channels

3. Video Production & Design

• Record, edit, and produce high-quality reels, TikToks, YouTube Shorts, and other video formats
• .Add captions, effects, trending audio, and graphics to optimize engagement
• .Design graphics and promotional assets (social posts, story highlights, banners, email graphics) using tools like Canva, Adobe Creative Suite, or Figma

.4. Campaign & Launch Managemen

• tPlan and manage launch timelines, including teasers, countdowns, promo assets, and post-launch nurture campaigns
• .Coordinate purchase links, discount codes, and affiliate partnerships
• .Collaborate with leadership to determine launch dates, pricing strategies, and promotional flow

.5. Community & Engagement

• Actively engage with followers (comments, DMs, tags, shares) to build trust and loyalty
• .Cultivate relationships with influencers, ambassadors, and partners to expand reach
• .Monitor boosted posts, engagement groups, and collaborations to maximize visibility

.6. Analytics & Optimization

• Track key metrics (follower growth, engagement rate, reach, CTR, conversions)
• .Conduct A/B testing on captions, graphics, and video formats
• .Report insights and recommend strategies for improved performance
• .Adjust posting schedules and content strategies based on data-driven insights

.7. Systems & Organization

• Plan and maintain weekly/monthly content calendars
• .Batch schedule posts using tools like Later, Metricool, or Meta Business Suite
• .Organize assets, caption banks, and content logs in shared drives
• .Document workflows and best practices for efficiency

Experience

• Experience: 3–5 years of proven success in social media management, preferably in LUXURY brands for high-end clients
• Education: Bachelor's degree preferred but not required; equivalent professional experience considered
• Strong copywriting and storytelling skills with the ability to maintain a consistent brand voice
• Proficiency in short-form video editing (Premiere Pro, Final Cut, CapCut, or similar)
• Skilled in graphic design tools (Canva, Adobe Creative Suite, or Figma)
• Demonstrated experience building and growing LinkedIn and other social channels
• Strong organizational skills with experience managing launch calendars and content workflows
• Analytical mindset with experience using analytics tools (Meta Business Suite, Pinterest Analytics, Google Analytics, LinkedIn Analytics)
• Ability to work independently, meet deadlines, and balance multiple projects at once.

Core Tools & Platforms (Required to have intermediate to advanced skills with at least one tool from each tool type)

• Collaboration: Google Workspace, Microsoft 365
• Communication: Slack, Zoom, Google Meet, Loom
• Project Management: Monday, Trello, ClickUp, Notion, Asana, Smartsheet, Coda, Confluence
• Graphic Design/Content Creation: Canva, Adobe Express, VistaCreate, Stencil
• Social Media Scheduling: Buffer, Hootsuite, Later, Loomly, Planoly, Sprout Social, Metricool, Vista Social
• Social Media Analytics: GA4, Adobe Analytics, Matomo, Plausible
• Video Editing: CapCut, Adobe Premiere Rush, Vlog Now (VN), iMovie, Vimeo
• Link Management: Bitly, Rebrandly, short.io, TinyURL, URL Builder, UTM.io, CampaignTrackly
• Link-in-Bio Tool: Linktree, ManyChat
• AI Productivity: ChatGPT, Gemini

Additional Tools (Nice to Have)

• CRM: HubSpot, Salesforce, Zoho, Pipedrive
• Content Repurposing: Repurpose.io
• All in one Marketing Automation: Mailchimp, Omnisend, Drip, ActiveCampaign, Constant Contact, Brevo, Active Campaign, Hubspot Marketing Hub
• Integration & Workflow Automation: Zapier, Make (Integromat), n8n, Pipedream
• Tag Manager: Google Tag Manager, Tealium iQ, Adobe Launch, Ensighten
• Landing Page Builder: Unbounce,. Instapage, Leadpages, Webflow
• Business Intelligence/Data Visualization: Tableau, Airtable, Power BI, Looker Studio, Metabase