SOCIAL MEDIA MANAGER

Company Description

Fil-Pacific Apparel Corporation is a major apparel manufacturer and retailer in the Philippines, serving both men's and women's markets. The company generates well over 100 million USD in annual recurring revenue, reflecting strong performance and growth. Fil-Pacific manages and distributes well-known global and local brands including Jag, Lee, Wrangler, Tribal, and USPA, among others. Team members work in a dynamic retail and fashion environment, contributing to brand-building and customer engagement across the country.

Job Summary

We are looking for a creative and results-driven Social  Media Manager to lead the social media strategy of our brands. The ideal candidate will be responsible for planning and executing engaging content, managing social media platforms, driving online engagement, and optimizing digital campaigns to strengthen brand awareness and business growth.

Key Responsibilities

• Develop and execute comprehensive social media strategies to drive brand awareness, engagement, and customer loyalty.
• Create and curate engaging content (text, image, video) for social media platforms, ensuring brand consistency across all channels.
• Manage and maintain active social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring timely and relevant posting.
• Oversee and engage with online communities, responding to customer inquiries, feedback, and comments in a timely and professional manner.
• Monitor social media trends, industry developments, and competitor activities to inform content creation and campaign strategies.
• Collaborate with the marketing team to align social media efforts with broader brand campaigns and product launches.
• Analyze social media performance metrics to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.
• Run social media ad campaigns (e.g., Facebook Ads, Instagram Ads) and manage budgets to maximize ROI.
• Ensure the brand voice is consistent and that all social media communication aligns with the company's overall marketing goals.
• Stay updated on emerging social media tools, trends, and technologies to enhance the company's digital presence.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• At least 3 years of experience in social media or digital marketing.
• Experience managing Facebook, Instagram, TikTok, LinkedIn, and other social media platforms.
• Knowledge of Meta Ads, social media analytics, Google Analytics, and content management tools.
• Proficient in Canva and/or Adobe Creative Suite.
• Strong communication, creativity, analytical, and project management skills.

Why Join Us

Join a dynamic marketing team where your creativity and digital expertise will help shape and grow some of the country's leading lifestyle and fashion brands.