Social Media Manager

Job description

ROLE TITLE: Social Media Manager

Work Setup: 4 Days On-site in Ortigas Center, Pasig City

ABOUT LEAPOUT

LeapOut is a premium Shopify and ecommerce growth agency based in the Philippines, serving regional and international markets. We have been building organic and paid growth for ecommerce brands since 2011, and we are part of the RCJ Group — an independent agency network across Australia, New Zealand, and Asia Pacific with 60 years of agency history.

Our work spans DTC apparel, wellness, retail, F&B, and lifestyle brands across the United States, Australia, the United Kingdom, and the Philippines. We are a Shopify Plus Partner, Google Partner, Meta Partner, and SEMrush-certified — known for pairing premium Shopify execution with growth strategy that ties to revenue, not vanity.

At our core, we share the same values:

•   Malasakit

•   Ownership is in our DNA

•   Relentless curiosity

•   We win together

•   We build what's next

ROLE PURPOSE

The Social Media Manager is a hands-on execution role responsible for planning, producing, publishing, and reporting on social media content for LeapOut clients and for LeapOut's own channels, across Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You will run the monthly content calendar for a portfolio of six to eight accounts. You work from each client's brief and brand guidelines, brief the designers and editors, get the posts out on schedule, manage the community, and deliver the monthly report.

This is a doing role. You write the caption, you brief the designer, you hit publish, you send the report. Deadlines hold across every account, every month.

KEY RESPONSIBILITIES

Content Planning & Production

•   Build and maintain monthly content calendars per account, aligned to client briefs, brand guidelines, campaign schedules, product launches, and promo windows

•   Write hooks, captions, scripts, and carousel copy in English and Taglish, matched to each brand's voice

•   Brief designers and video editors, review their output, and assemble finished posts to platform-native specs

•   Use AI tools daily to draft and ideate faster, applying your own judgment so nothing goes out looking generic

Publishing & Community Management

•   Schedule and publish across Facebook, Instagram, TikTok, LinkedIn, and YouTube using Meta Business Suite and native or third-party schedulers

•   Run community management to agreed standards — response times, tone of voice, and escalation paths

•   Follow approval workflows on government and other high-stakes accounts, and monitor for issues that need a fast response

Paid Social Support

•   Prepare creative assets and copy variations for Meta and TikTok campaigns run by the Paid Media team

•   Refresh ad creative on cadence and structure content for clients who speak to more than one audience segment

Reporting & Documentation

•   Pull monthly performance data per account, present it clearly, and note what worked and what to change next month

•   Maintain trackers, approval logs, asset libraries, and posting records so any account can be picked up and understood at a glance

•   Ensure every deliverable complies with internal QA processes and LeapOut playbook standards

DAY-TO-DAY RESPONSIBILITIES

Daily

•   Publish scheduled posts and confirm they went live correctly

•   Monitor comments, messages, and mentions across all accounts; respond or escalate within agreed times

•   Chase pending approvals and assets so the calendar stays on track

Weekly

•   Brief designers and editors on the coming week's content; review and approve output

•   Hand off ad creative and copy variations to the Paid Media team

•   Update trackers and flag any account at risk of a missed deliverable

Monthly

•   Draft next month's calendar per account and secure client sign-off

•   Deliver each account's performance report

•   Refresh LeapOut's own channels with content checked against what has already been posted

Client Coordination

•   Join client check-ins alongside Account Management to walk through calendars, approvals, and results

•   Coordinate with PH, AU, and Middle East stakeholders on timelines and feedback across time zones

KEY SKILLS & COMPETENCIES

•   Strong written communication in English and Taglish; fluent in Filipino audiences and PH internet culture

•   Solid creative sense — you brief a designer well, spot weak work, and write copy that sounds like the brand

•   Excellent organisation and prioritisation across many accounts and competing deadlines

•   Comfortable reading platform analytics and turning them into a clear monthly report

•   Reliable and detail-oriented — posts go out correct, on time, and on brand

•   Calm under pressure and responsive when an account needs a fast reply

WHAT YOU BRING

•   Genuine interest in social media, ecommerce, and creator content

•   Enjoy working with people across cultures and time zones

•   Comfortable juggling multiple client portfolios and deadlines

•   High attention to detail and an ownership mindset

•   Daily use of AI tools for drafting and ideation, with the taste to know when the output isn't good enough

•   Team player who takes feedback well and keeps shipping

REQUIREMENTS

•   Based in the Philippines (hybrid setup — 1–2 WFH days/week, the rest at our Ortigas HQ)

•   Bachelor's degree in Marketing, Communications, or related field (preferred)

•   3+ years managing social media accounts hands-on, ideally in an agency or across multiple brands

•   Proven work across Facebook, Instagram, TikTok, LinkedIn, and YouTube, with examples you can show

•   Fluency with Meta Business Suite, TikTok and LinkedIn publishing tools, scheduling platforms, and basic analytics

•   Experience with ecommerce or DTC brands preferred; experience with regulated, government, or offshore accounts is a strong advantage

•   Willingness to work overlapping shifts with AU or Middle East business hours as required

COMPENSATION

•   ₱35,000 – ₱55,000/month, calibrated to experience

•   Performance bonus structure

•   HMO with medical and dental

•   Paid leaves above the regulated minimum

•   Hybrid setup (1 WFH days per week)