Job Title
Social Media Manager / Affiliate Marketing Lead (Growth-Focused)
About Us
Smartersnacks.com is a fast-growing snack brand focused on smarter, better-for-you food choices. We're scaling aggressively across social platforms and are looking for a Social Media Manager/Affiliate Marketing Manager who knows how to turn content, creators, and trends into real sales.
Role Overview
We're looking for an absolute killer in social media and affiliate marketing someone who doesn't just post content but drives revenue, builds partnerships, and closes deals. This is a performance-focused role, not just social media posting.
You Will Own
Social media growth
Affiliate recruitment & management
Paid collaborations & influencer deals
Relationship-building with creators, brands, and communities
If you live in DMs, know how to negotiate collabs, and can turn creators into sales channels this role is for you.
Key Responsibilities
Social Media Growth & Strategy:
- Own and execute Smartersnacks social media strategy (IG, TikTok, X, YouTube Shorts, etc.) Create, plan, and publish high-performing content (organic + paid)
- Stay on top of trends, formats, hooks, and viral mechanics
- Analyze performance and continuously optimize for reach, engagement, and conversions
Affiliate Marketing
- Recruit, onboard, and manage affiliates (creators, influencers, niche pages)
- Build strong, long-term relationships with affiliates
- Create affiliate offers, promo calendars, and campaign pushes
- Monitor affiliate performance and scale what works
- Be the main point of contact for affiliates proactive, responsive, and persuasive
Paid Collaborations & Influencer Deals
- Identify and reach out to creators for paid collaborations
- Negotiate rates, deliverables, timelines, and usage rights
- Coordinate campaigns from outreach to execution to reporting
- Ensure collaborations drive sales, not just likes
Must-Have Skills
What We're Looking For
- Proven experience in social media growth + affiliate marketing
- Strong negotiation and communication skills
- Comfortable with cold outreach, follow-ups, and closing deals
- Data-driven mindset understands ROAS, CPA, conversions, and attribution
- Knows how to spot creators who actually sell
Bonus (Nice To Have)
- Experience with DTC / eCommerce brands ( specifically with food, CPG, or health & wellness brands)
- Experience working with startups or fast-moving brands
- Familiar with affiliate platforms
- Understanding of paid ads amplification for creator content
