Job Description:
Strategy & Planning
- Develop and lead the overall social media strategy for BingoPlus, aligned with business and
branding objectives.
- Define platform-specific strategies for Facebook, Instagram, TikTok, YouTube, and other
relevant channels, ensuring clear positioning and differentiated content approaches.
- Establish a cohesive cross-platform ecosystem, ensuring synergy and coordinated storytelling
across channels.
Content & Channel Management
- Oversee the planning, creation, and distribution of engaging, high-quality content across all
social media platforms.
- Work closely with creative, design, and marketing teams to ensure content aligns with brand
tone, campaign objectives, and audience preferences.
- Identify trending topics, platform algorithm changes, and best practices to continuously
optimize content performance.
- Ensure brand voice consistency while adapting messaging to fit different platform cultures and
user behaviors.
Growth & Performance Optimization
- Set clear KPIs and performance benchmarks for each platform (e.g., engagement, reach,
follower growth, conversion-related metrics where applicable).
- Monitor, analyze, and report on social media performance, providing data-driven insights and
actionable recommendations.
- Continuously test and iterate content formats, posting strategies, and community engagement
approaches to improve results.
Brand Building & Audience Engagement
- Systematically build and strengthen BingoPlus's brand positioning in the minds of target users
through consistent and compelling social presence.
- Develop strategies to enhance audience engagement, loyalty, and community building.
- Manage and guide social media tone, crisis response (if applicable), and public interactions to
protect and enhance brand reputation.
Requirements:
- Experience in gaming, entertainment, fintech, or digital products is a plus.
- Familiarity with content analytics tools and social listening platforms.
- Experience working in fast-paced, cross-cultural, or international environments.
- Experience managing a small team or working closely with external agencies/creators.
