Be a part of a revolutionary change!
At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Our team handling our smoke-free products has a direct impact on our new mission: converting smokers to our ground-breaking, IQOS products. They're at the forefront of our total transformation as we roll out new stores and new products. It's an energized, exciting, engaging experience. If you want to make a life-changing impact on customers, there's nowhere better to develop your career.
If you're a forward-thinker, you can make a huge impact, creating sales programs across all markets. But, here, your innovation will do more than just improving sales. You're not persuading someone to savings account or try a new drinks brand. You're potentially changing the lives of a billion smokers by helping them switch to a better alternative to smoking.
As
Social Executive, you will be responsible for helping drive lead acquisition, lead nurturing, and customer loyalty and retention both online and in store through the delivery of insights and targeted customer communications in Social Media. Working alongside the Paid & Social Media Manager and the external agencies, this role will be pivotal in demonstrating the value of putting the customer at the heart of the organization as IQOS continues its vision to a smoke-free future.
Roles And Responsibilities
- Implement social media strategy aligned with SFP's annual priorities and integrated with PH market activities.
- Collaborate with teams (eCommerce, CRM, BI, Consumer Experience, Channels, Brand Management) to execute marketing roadmap, product launches, campaigns, and brand messaging.
- Brief and partner with external agencies to create content across multiple social platforms.
- Work with internal and external partners (Digital PR agencies, consultants) to develop engaging, innovative content that builds brand reach and engagement.
- Oversee day-to-day social channel engagement with agencies and Customer Care teams; manage community interactions, provide insights via social listening, and escalate issues as needed.
- Ensure all content complies with local regulations, PMI Marketing Code, and company policies.
- Audit and analyze social media presence, including reputation, impact, and competitor activity.
- Keep Brand and Digital teams informed on campaign plans, trends, and social innovations.
Who We're Looking For
- 2+ years experience in project management, Social Media, customer retention, and brand building gained through agency or technology brand.
- Understanding of Social Media concepts and familiarity to all kinds of reporting tools a plus.
- Experience with social media tools and working with commercial & cross functional teams an advantage.
- Excellent organizational, planning and stakeholder management skills.
- Excellent writing, content editing, layout, and design skills, including ability to clearly present concepts and effectively delivery key message.
- Strong analytical skills partnered with a creative mind data understanding interpretation
- Good organizational and project management skills.
- Has good interpersonal and communication skills.
What We Offer
Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to deliver a smoke-free future
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