Job Title: Social Media Content Creator
Job Overview:
We are looking for a creative and detail-oriented Social Media Content Creator to produce engaging, high-quality video content that resonates with modern parents. This role will focus on developing lifestyle and product-driven content for baby care and kidswear, while staying on top of social media trends to drive engagement and conversions.
Key Responsibilities:
- Create engaging lifestyle and product-focused video content, including tutorials, product demonstrations, parenting tips, and sales-driven materials
- Communicate product features and benefits through clear, relatable, and parent-focused storytelling
- Stay up to date with TikTok and social media trends, and creatively adapt them to align with brand narratives
- Write compelling, attention-grabbing hooks to maximize viewer engagement and retention
- Edit high-quality videos using tools such as CapCut, Adobe Premiere Pro, or similar platforms
- Develop educational and trust-building content that supports both engagement and purchase intent
- Manage the end-to-end content creation process—from ideation and scripting to shoot planning, filming, and post-production
- Continuously refine and optimize content based on performance insights and team feedback
- Collaborate closely with the Marketing Team to ensure alignment with campaign themes, messaging, and deliverables
Qualifications:
- Bachelor's degree in Film, Media, Marketing, or a related field, or equivalent practical experience
- At least 1–2 years of experience in creating, filming, and editing social media video content
- Proficiency in video editing tools such as Adobe Premiere Pro, CapCut, or similar platforms
- Basic knowledge of lighting, audio, and camera equipment (DSLR or smartphone)
- Experience creating content for brands or businesses is an advantage
- Strong ability to independently manage the full content production lifecycle, from concept to final output
- Creative mindset with a solid understanding of short-form video storytelling
- Up-to-date knowledge of social media trends, platform features, and engagement strategies
- Understanding of platform-specific optimization techniques (e.g., TikTok, Instagram Reels)
- Willingness to work onsite, Monday to Friday, in Cubao, Quezon City
