Role Objective:
To consistently create and manage high-quality, engaging, and on-brand organic content across social media platformssupporting audience growth, brand visibility, and lead generation for a fast-growing Sydney-based real estate agency.
The ideal candidate will take full ownership of the content process, working independently while maintaining clear and consistent communication with the client.
Job Overview:
We're seeking a talented and self-driven Social Media Content Creator & Manager who can take ownership of organic content production across Instagram, Facebook, and TikTok. This is a full-time remote position that requires creativity, consistency, and accountability.
The ideal candidate has a proven track record in content creation and editing, understands current social media trends, and is capable of working independently with minimal oversight.
Key Responsibilities:
- Create, edit, and publish a minimum of 30 high-quality posts per month (approx. one per day).
- Manage and maintain content calendars using Trello (or similar platforms).
- Produce a mix of content formats including static images, stories, reels, carousels, and short-form videos.
- Write engaging captions and effective hashtags tailored to the real estate market.
- Track and report on key engagement metrics such as reach, engagement, and follower growth.
- Take ownership of content strategy execution with an eventual goal of increasing to 23 posts per day.
- Communicate daily with the client to align on direction and deliverables.
- Review and leverage the client's existing content library and backlog to build consistent, on-brand content.
- Provide monthly insights or recommendations based on content performance (optional but preferred).
- Tools & Platforms: Trello (for content planning and communication)
- Canva, CapCut, Adobe Creative Suite (editing tools)
- Meta Business Suite (for scheduling and performance tracking)
- Access to client-provided paid accounts for all tools will be available.
- What You'll Need to Succeed: Demonstrated experience in social media content creation, editing, and publishing.
- Strong understanding of social media trends, especially on Instagram, TikTok, and Facebook.
- Ability to work independently, with strong time and task management skills.
- Portfolio showcasing past content work (static and video-based content is required).
- Excellent written English skills for captioning and hashtag use.
- Attention to detail and initiative to suggest improvements in engagement strategy.
- Ideal Candidate Traits: Reliable and consistent shows up, delivers, and communicates.
- Takes initiative and can work without constant instruction.
- Creative with a strong eye for design and storytelling.
- Values long-term employment and is invested in the success of the brand.
- Comfortable reviewing content analytics and applying insights to improve results.
