Position Summary:
Designing, creating, and delivering social engagement programs through various marketing channels to support expansion and growth of the company brand and solutions, providing oversight to the assigned company/brand social media channels and content (both paid/sponsored and organic) with the objective of creating brand awareness, building loyal communities/following, and influencing revenue.
Essential Job Functions What You'll Do:
- Collaborates with internal teams and cross-brand marketing leaders to conceptualize and oversee the creation of digital strategies and assets with a focus on social media and overall social engagement footprint
- Develops and implement strategies and tactical plans to engage with external B2B communities and influencer audiences.
- Participates in creating, building and executing a global social media strategy.
- Creates and manages Paid and Organic Strategies and roadmap across all owned social channels.
- Works with outside vendors to support social media and 3rd party platform needs.
- Creates and implement social media advertising campaigns.
- Owns social media employee program, including communications and methodologies for increasing employee engagement
- Works with internal teams and vendors to support the production of content including blog posts, whitepapers, infographics, and videos.
- Works cross department to source appropriate materials for social media owned media.
- Curates and disseminate relevant industry information for distribution across branded social media platforms and employee social programs.
- Builds social listening program to track industry segments, clients, and competitors and compile information to share with the marketing team and to influence marketing programs where appropriate.
- Leverages a range of engagement types including posts, surveys, video, online events, live social opportunities, podcast hosting, etc.
- Builds, maintains, and provides social media reporting and insights material. Strategize and maintain a social editorial calendar.
- Provides optimization recommendations for targeting, creative and budgets
Essential Qualifications What You'll Need:
- Bachelor's Degree in Science, Marketing, Advertising or a related field
- 5-7 years Social marketing experience in either an agency working with B2B clients or in a corporate B2B environment including social media management
- Leadership experience with demonstrated success.
- Experience working with social media management platforms such as Sprout Social, Oktopost, Sprinklr, or comparable platform
- Experience with social media management via channels including Facebook, Twitter, LinkedIn, Instagram, YouTube, Reddit, TikTok and SlideShare
- Works with a range of audiences, building communities, and influencer marketing
- Strong analytics background; comfortable leveraging data to make recommendations and decisions
- Meticulous attention to detail to document activities, anticipate problems, plan schedules and monitor performance according to deadlines and priorities.
- Ability and desire to take on any challenge and work cross-functionally with a global team.
- Ability to think creatively and has the initiative to present new ideas.
- Proficient in managing PAID campaign experiences via search, display, social preferred
- Familiar with implementation of on-page SEO strategies
- Experience managing a WordPress website
- Familiar with Adobe Suite, Microsoft Office, Google Analytics, Console, Adwords, and Tag Manager platforms.
- Ability to work toward goals, meet deadlines, and contribute positively to the team environment
- Ability to communicate effectively in both a verbal and written manner.
