Social Media and Content Marketing Specialist (Remote/WFH)

The Role:

Our client is seeking a creative, proactive, and results-driven Digital Marketing & Social Media Specialist to support a growing business in the fitness coaching space. This role will directly support three fitness coaches while working closely with the business owner to elevate brand presence, nurture leads, and drive conversions. This is a fast-paced, hands-on marketing role ideal for someone with 2 to 3 years of experience who is eager to take ownership, bring forward creative ideas, and leverage AI and automation tools to streamline execution.

The ideal candidate is organized, detail-oriented, comfortable working independently, and highly skilled in Canva-basedcontent creation. They are passionate about branding, storytelling, and digital growth, and thrive in a fully remote, high-accountability environment.

Location: Must be residing in the Philippines – Remote.

Environment: Philippines and International Teams.

Language: Advanced English (B2+ - C1).

Timezone: 8:00 AM to 5:00 PM Central Daylight Time (CDT)

Employment Type: Full-time

Requirements:

• Education: A bachelor's degree in marketing, communications, business, or a related field is preferred but not required

• 2 to 3 years of experience in digital marketing or social media management

• Strong proficiency in Canva for graphic creation

• Experience managing Instagram and Facebook business accounts

• Experience designing and executing email marketing campaigns

• Basic video editing skills (Premiere Pro, Final Cut Pro, CapCut, or similar)

• Strong written and verbal English communication skills

• Experience working in a fully remote environment

• Ability to manage multiple projects and consistently meet deadlines

• Comfortable learning and utilizing AI tools to improve efficiency

Preferred Qualifications (Nice-to-Haves)

• Experience with Meta Ads (Facebook/Instagram Ads).
• Experience editing podcasts.
• Familiarity with website platforms (e.g., WordPress, Squarespace, Kajabi, or similar).
• Basic knowledge of marketing analytics tools.

Skills:

• Ownership mentality and accountability
• Strong design eye and branding awareness
• Data-driven mindset
• Proactive communication
• Adaptability in a fast-paced environment
• High attention to detail
• Creative problem-solving

Responsibilities:

Social Media Management & Engagement

• Manage and maintain the content calendar for Instagram and Facebook.
• Create, schedule, and publish posts consistently.
• Engage with followers by responding to comments and direct messages in a timely and professional manner.
• Utilize AI scheduling and optimization tools to maximize engagement and reach.
• Repurpose long-form content into short-form content (Reels, Shorts, clips).

Email Marketing & Lead Nurturing

• Design and execute email campaigns to nurture leads and convert prospects.
• Build automated email sequences.
• Monitor performance metrics (open rates, CTR, conversions) and optimize campaigns accordingly.
• Segment lists and personalize communications to improve engagement.

Website Upkeep & Optimization

• Maintain and update the company website with new content, offers, and announcements.
• Ensure website messaging remains aligned with brand positioning.
• Identify opportunities to improve layout, UX, and conversion flow.
• Make proactive recommendations for website improvements.

Content Creation & Graphic Design (Canva Required)

• Create branded graphics for social media and email campaigns using Canva.
• Ensure visual consistency across all digital platforms.
• Edit videos and potentially podcasts, transforming long-form content into social-ready clips.
• Utilize AI tools to enhance video editing and graphic production.
• Maintain brand aesthetics and visual standards.

Analytics & Performance Reporting

• Track KPIs including engagement rates, lead generation, and conversion metrics.
• Prepare regular performance reports with actionable recommendations.
• Use insights to refine strategy and improve ROI.

Branding & Copywriting

• Write compelling captions, email copy, and marketing messaging.
• Ensure consistency in brand tone and positioning.
• Support ongoing brand refinement and visual identity consistency.