Job Summary:
The Social Media and Community Manager is responsible for building, growing, and managing Smart Parenting's online and offline communities. This role develops engagement strategies, fosters relationships with members, and ensures a positive brand presence across social media platforms and community channels.
Responsibilities:
- Grow Smart Parenting communities, mainly Smart Parenting Village and Parent Chat, to ultimately drive traffic to the website
- Harvest user-generated content and insights from these communities and turn it into content for the website or social media
- Experiment on building new communities that follow social trends amongst parents
- Engage with followers, respond to queries in a timely manner and monitor audience comments/feedback
- Brainstorm, pitch, create and implement community campaigns intended to increase engagement of members
- Contribute to pitch meetings using data from communities
- Write and report for social media
- Study digital trends and how it can affect community engagement and site traffic
- Make use of analytics and other tools in digital media in order to get insights and points for improvement
- Handle revenue-driven community projects
Qualifications:
- Candidate must possess at least a Bachelor's/College Degree, Advertising/Media, Journalism, Humanities/Liberal Arts, Mass Communications or equivalent.
- At least 1 year(s) of working experience in the related field is required for this position.
- Preferably 1-4 Yrs Experienced Employees specializing in Journalist/Editor/Social Community management or equivalent.
