SEO Specialist

7-9 Years

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Job Description

Key Responsibilities

Conduct comprehensive keyword research and competitor analysis to guide content creation and strategic planning.
Develop and implement both on-page and technical SEO best practices to ensure optimal website performance and indexing.
Analyze and improve website structure, load times, and mobile responsiveness using tools such as Google Search Console and PageSpeed Insights.
Create and optimize engaging and SEO-friendly content in coordination with copywriters and content strategists.
Collaborate with the web development team to ensure SEO best practices are properly implemented on newly developed code, using HTML, CSS, JavaScript, and PHP.
Manage and regularly update WordPress or other CMS platforms to keep site content relevant and optimized.
Execute schema markup strategies to improve visibility in rich snippets and voice search.
Develop and maintain a strong link-building framework through ethical outreach and digital PR campaigns.
Manage and optimize Google My Business listings, leveraging local SEO tactics to boost visibility in regional searches.
Use analytics tools such as Google Analytics and Hotjar to evaluate site performance and identify opportunities for conversion rate optimization (CRO).
Apply UX/UI principles to improve site usability and increase user engagement.
Collaborate with social media teams to align SEO strategies with broader content marketing and social media marketing initiatives

Key Requirements

Proven experience as an SEO Specialist or similar digital marketing role.
Strong knowledge ofSEO practicesincluding technical SEO, on-page optimization, and keyword strategy.
Experience withcopywriting, content writing, andblogging.
Ability to write, edit, and proofread content tailored for both SEO and user experience.
Solid understanding ofHTML, CSS, and basic programming to assist in technical optimization.
Experience withGoogle Search Console,Google Analytics,Hotjar,PageSpeed Insights, andWordPress.
Skilled inlink-building strategiesanddigital PRoutreach.
Familiarity withconversion optimization,UX/UI principles, andengagement strategies.
Strong analytical and problem-solving abilities.
Ability to work independently and as part of a collaborative team.
Excellent organizational and communication skills.
Knowledge of the construction, manufacturing, or industrial supply industry is a plus.
Passionate about staying updated with SEO trends, Google algorithm updates, and best practices.
Creative thinker with attention to detail and the ability to manage multiple projects simultaneously.