SEO Specialist

2-4 Years

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Early Applicant

Job Description

Develop and execute SEO strategies to improve organic rankings for gaming-related keywords
Conduct keyword research focused on online gaming, casino, esports, and entertainment niches
Optimize on-page elements (meta tags, headers, content structure, internal linking)
Collaborate with content writers to ensure SEO-friendly and player-focused content
Perform technical SEO audits (site speed, indexing, crawlability, mobile optimization)
Manage link-building and outreach campaigns (white-hat only)
Track SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
Monitor competitors in the online gaming and iGaming space
Ensure SEO compliance with platform guidelines and gaming regulations
Prepare regular SEO reports and insights for management
Perform other tasks and responsibilities that may be assigned by management from time to time

Job Requirements

Bachelors degree in Marketing, IT, Communications, or related field (preferred)
At least 24 years of proven SEO experience, preferably in online gaming, iGaming, or entertainment
Strong understanding of Google algorithms and ranking factors
Knowledge of on-page SEO, local SEO, and content optimization.
Analytical thinker with the ability to translate data into growth opportunities and actionable next steps.
Familiar with SEO content frameworks and capable of briefing or editing writers with search performance and user intent in mind.
Excellent project management and communication skills, with a collaborative mindset
Demonstrates a strong passion for gaming and stays up to date with the latest trends, titles, communities, and audience behaviors.