Job Purpose
SEO Manager is responsible for planning, implementing, and managing SEO strategies for the entire company. Overseeing the ongoing work projects and ensure that the team is meeting all the goals.
You will be responsible for implementing, training, and incorporating SEO best practices to ensure optimal conversion through optimal intent journeys and data analysis for improvement.
Job Description
- Develop and implement a successful SEO strategy and roadmap.
- Oversee the SEO Department and regularly review outgoing projects prior to publication.
- Responsible for On-page and Off-page keyword research, research keyword to expand and update old content to stay up to date.
- Identify and track relevant KPIs such as conversation rate, click rate, and bounce rate.
- Resolves issues and implement solutions in a timely manner.
- Collaborate with relevant departments to develop effective organic content strategies that help increase brand awareness, achieve intent journeys, sales pipelines and build better search engine rankings.
- Research on the latest SEO and Digital Marketing trends.
- Design keyword discovery and link-building strategies.
- Implement technical SEO guidance such as core web vitals, microformats, etc.
Job Requirement
- More than 5 years of experience as an SEO Manager or similar role
- Hands on experience with Search Engine Optimization, including Keyword Research, On-page Optimization, Off-page Optimization, and Technical SEO
- Expertise in A/B and other testing methodologies.
- Familiarity with mobile-responsive design
- In-depth knowledge with Google analytics or similar tracking/traffic tool
- Strong analytical, interpersonal, and communication skills in both English and Mandarin.
- Ability to collaborate across-functionally
- Bachelor's /Master's Degree in Marketing or related field.
