Conduct comprehensive SEO audits to identify opportunities for improvement.
Develop and execute effective on-page and off-page SEO strategies.
Optimize website structure, meta tags, headers, and other on-page factors.
Conduct keyword research to identify high-value search terms and align them with business objectives.
Analyze competitor strategies to inform SEO planning.
Leverage tools like Google Search Console, Google Analytics (GA4), Screaming Frog, SEMRush, Ahrefs, and SERanking to monitor and improve website performance.
Content Creation, Copywriting & Optimization
Plan, write, and optimise SEO-friendly website copy, blog posts, and articles.
Perform SEO-focused copywriting to create engaging and search-engine-optimised content.
Collaborate on content strategies to improve visibility and audience engagement.
Ensure content is well-structured, compelling, and aligned with SEO goals.
Format and publish content using WordPress page builders (e.g., Elementor, Beaver Builder, WP Bakery).
Website Management
Navigate the front end of WordPress websites to implement SEO recommendations, including optimizing on-page elements such as meta tags, headers, and internal linking.
Ensure websites are technically optimized for SEO by addressing page speed, mobile responsiveness, and site structure.
Collaborate with the content team to manage layout adjustments and upload SEO-friendly content, ensuring proper formatting and presentation on WordPress.
Client Interaction & Project Management
Participate in client meetings to present SEO strategies, updates, and results.
Take ownership of client accounts, ensuring the timely implementation of SEO plans.
Prepare performance reports with actionable insights to enhance rankings and visibility.
Serve as the primary point of contact for assigned clients, addressing queries and feedback.
Analytics & Reporting
Generate and analyze performance reports using tools like Google Analytics and Google Data Studio.
Monitor KPIs such as organic traffic, keyword rankings, conversion rates, and bounce rates.
Conduct competitor analysis to benchmark performance and uncover new opportunities.
Qualifications
Minimum 3 years of proven SEO experience, preferably in an agency or managing multiple client accounts.
Demonstrated expertise in on-page, off-page, and technical SEO with measurable results.
Bachelor's degree in Marketing, Communications, IT, or a related field. Equivalent work experience will be considered.
Proficiency in tools like SEMRush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics (GA4).
Solid understanding of WordPress, including navigation and implementation using page builders.
Knowledge of structured data (schema markup) and technical SEO best practices.
Basic familiarity with project management tools (e.g., Trello, Asana). - Exposure to A/B testing and conversion rate optimization (CRO)
Advanced SEO copywriting skills for creating and optimizing web pages, blog posts, and articles.
Experience in formatting, publishing, and presenting content using WordPress.
