Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.
We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world's most complex challenges and deliver more impact together.
Role description:
As Senior Team Lead Email Marketing, you will be responsible for developing and executing the strategy for Arcadis email channel. You will lead and mentor a high-performing email marketing team, while collaborating closely with other Digital Team Leads to ensure integrated and effective digital campaigns. You balance hands-on expertise with strategic oversight, ensuring campaigns are data-driven, customer-centric, and fully integrated across marketing channels. Your leadership fosters innovation, cross-functional collaboration, and measurable business impact.
Role Accountabilities:
Email Marketing
- Partner with the Email Marketing Manager to develop and execute the email channel strategy, ensuring alignment with marketing and business objectives.
- Serve as the primary liaison for Marketing & Communications stakeholders to ensure alignment, clarity, and seamless delivery of email marketing campaigns.
- Support the execution of the overall email marketing strategy to drive top, mid and bottom funnel metrics.
- Ensure all activities comply with relevant data privacy regulations (e.g., GDPR) to maintain the highest standards of data security and ethical marketing practices.
Campaign Strategy & Execution
- Lead the design, launch, and optimization of demand generation, lead generation, and lifecycle campaigns, including welcome programs and nurture flows.
- Collaborate with teams within Marketing & Communications such as content and, digital teams and with, sales teams to deliver targeted, relevant messaging across the customer lifecycle.
- Develop robust segmentation and targeting strategies, leveraging demographic and behavioral attributes to maximize engagement and conversion.
Omni-channel Integration & Collaboration
- Actively contribute towards user journey mapping across channels to ensure an omni-channel experience for our clients, ensuring that email campaigns are integrated with other marketing channels (social, paid, web, events).
- Contribute email-specific insights and optimizations to broader campaign planning to support multi-channel strategies.
Analytics, Reporting & Optimization
- Work with the Data Analytics team to create and utilize dashboards and reporting frameworks to track campaign performance, ROI, and engagement metrics.
- Translate insights into actionable recommendations, continuously optimizing campaigns through A/B testing, journey analysis, and audience refinement.
- Incorporate high-level email marketing reporting, including monthly KPIs, quarterly assessments, and end-of-year summaries for the business.
- Build custom reports using available data and analytics tools like Oracle BI as necessary
People Management
- Lead, mentor, and inspire a team of email marketing experts, fostering professional growth, accountability, and high performance.
- Conduct performance evaluations, manage recruitment and onboarding, and promote a culture of innovation and collaboration.
- Recommend pay raises, additional training, or support to management.
Project Initiation/Management
- Oversee planning, resourcing, and execution of complex campaigns, ensuring timely delivery and quality outcomes.
- Translate campaign requirements into actionable tasks, coordinate resources and timelines within the team, and provide status updates while adjusting schedules as needed to ensure on-time delivery.
- Refine scalable processes and workflows to enhance efficiency, precision, and campaign effectiveness.
- Serve as the main point of contact for all email marketing-related requests, ensuring alignment and clarity across teams.
Process Improvement
- Continuously assess and refine email marketing processes to identify areas for improved efficiency, ensuring that the team is consistently driving process improvement efforts.
- Implement and support initiatives aligned with GSSC Marcomms S&A to streamline operations and enhance overall performance in email marketing campaigns.
- Foster a culture of continuous improvement within the team by encouraging feedback, sharing best practices, and incorporating agile methodologies to adapt to changing needs and optimize workflows
Qualifications & Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 6+ years experience in email marketing, including designing and executing large-scale, multi-channel campaigns.
- Proven expertise in campaign strategy, including email, lifecycle, demand/lead generation, and omni-channel approaches.
- Experience in lead generation and lead management is a plus.
- Hands-on experience with marketing automation platforms (e.g., Eloqua, Marketo) and CRM systems.
- Technical knowledge of HTML, CSS, and JavaScript for email customization.
- Strong analytical and reporting skills (Power BI, Excel, Oracle BI) with experience translating insights into actionable campaign improvements.
- Knowledge of email compliance laws (GDPR, CAN-SPAM) and authentication standards (SPF, DKIM).
- Experience with creative asset tools (Adobe Creative Suite) is desirable.
- Demonstrated leadership experience managing high-performing teams and cross-functional stakeholders.
Be Curious:
- Demonstrate strategic and future-thinking abilities.
- Foster innovation, digital savviness, and an entrepreneurial mindset.
- Build and leverage a strong organizational network.
- Encourage experimentation, learning, and co-creation with clients and teams.
Drive Success:
- Cultivate shared ownership and accountability while making decisive leadership choices.
- Align individual and team goals with organizational priorities.
- Maintain a strong focus on delivering results and overcoming challenges.
- Apply commercial acumen, particularly in sustainable solutions.
Ignite Passion:
- Lead with purpose, championing sustainability and quality of life improvements.
- Adapt leadership style to inspire and engage diverse teams.
- Communicate a clear vision, managing uncertainty and building trust.
- Foster resilience, adaptability, and a strong sense of connection to the organization's mission.
Why Arcadis
We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It's why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.
You'll do meaningful work, and no matter what role, you'll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.
Together, we can create a lasting legacy.
Join Arcadis. Create a Legacy.
Our Commitment to Equality, Diversity, Inclusion & Belonging
We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a people first business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.
