Legal Entity: IPG Mediabrands Philippines, Inc. (a member company of Omnicom Media Philippines)
ABOUT US
Omnicom Media Group (OMG) is a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world's most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.
We are looking for a SENIOR STRATEGIST who can join our INITIATIVE (media agency) team:
ABOUT THE TEAM
INITIATIVE is different from other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. Our new world model is comprised of 4 central craft centers or pillars 1) Client Advice & Management, 2) Strategy, 3) Communications Design and 4) Partnerships.
Communications Design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome. They:
- Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection
- Lead the creation of the dynamic ecosystem approach to deliver a strategy
- Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture
- Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically
- Champion innovative, forward thinking activities that help brands create value with their audience.
There are 4 central behaviors that bind all INITIATIVE employees together. These behaviors are always encouraged and rewarded by the agency. We are:
Fearless in our approach.
Be fearless. Push back on clients when appropriate. Have the courage to take bold ideas to the table. If you believe in something don't take no for an answer. Remember, fortune really does favor the brave.
Brilliant in our work.
Everything you do for the agency and our clients must be of the highest standard. Good enough is not good enough. Be obsessed about producing brilliant work. Every day. Every time. No exceptions.
Dynamic in our design.
Be dynamic and agile. Design these things into your plans for clients. Remember we must keep pace with technology and consumers. Don't be afraid of change, run towards it.
Seamless in our execution.
We sell solutions not services. Always stitch together the various services of Initiative and IPG Mediabrands in a way that is seamless for clients. We operate as one united IPG Mediabrands and never in siloes. We will not tolerate turf wars across business units and expect you to play nicely in the sandpit as you collaborate with others.
THE ROLE
The Senior Strategist is a key person in the development of strategic recommendations that solve client communication challenges. You will work across all accounts & clients (depending on the Brief ask/rating & the skillset need) and will strive to produce outstanding communications strategies (in collaboration with the Strategy Unit) as recognized through awards, client satisfaction scores and tangible examples of innovation.
RESPONSIBILITIES
Client
- Demonstrate understanding of the clients key business and challenges
- Be considered a valuable contributor during client meetings, providing, for example, research &/or understanding of key consumer behaviors & motivations/mindsets
- Arm the client team with knowledge & expertise to speak confidently about the strategic direction (e.g. new audience definition) where required
- Identify the need to customize a tool/product for clients business and execute in conjunction with the Analytics team
- Write & publish a compelling POV on a strategic topic important to client business, noting how that thinking will strengthen their brand going forwards
- Measurable client & strategy business KPIs
Internal
- Demonstrate a good understanding of consumers & their behaviors
- Use qualitative and quantitative cultural tool research to develop applicable insights into the consumer connection with the brand
- Clearly demonstrate how the research insights deliver on the business need and focus on results and measurement
- Be a Velocity Planning Expert & champion its usage (in particular, direct application of the Cultural Analytics tools) amongst the team and client base
- Develop initial strategic directional thinking, focusing on the platform & communications architecture thinking (demonstrating truly integrated, cross-channel ideas/insights across new channels)
- Identify an opportunity/need to bring in diversified (SBU) services & incorporate into a broader strategic solution
- Use complex data/information to translate complex concepts into simple, powerful narratives (+ present key strategic implications/recommendations to the team/client)
- Create and lead internal strategy ideation workshops (demonstrating understanding the real business challenge, audience/targeting, insight generation, and innovation)
- Create and lead internal training sessions on core tools/processes, educating other disciplines (e.g. CD or Partnerships) in the adoption of insights, implications, and targeting
- Write an awards submission & enter work into a competition
Commercial
- Contribute to the profitability of primary accounts, and involvement of SBU
New Business
- Contribute to Agency & Client revenue opportunities through Strategic output
Prioritization:
- 20% Client
- 75% Internal
- 5% Commercial
Key Performance Indicators (KPIs)
Client
- Positive client relationships; understands clients business and challenges
- Measurable client & strategy business KPIs met
Internal
- Inclusion of Strategy management in client business
- Proactive, daily working knowledge & usage of the Infinity Planning Process to generate valuable and useful insights/information including managing the Associates output
- Positive feedback on ability to collaborate with other teams & SBUs
- Collaborates with all teams to steward campaign strategic rigor
- Proactively seeks to understand campaign results & learnings to optimize the Loop
- Lives Initiative behaviors whilst also demonstrating solid time and management skills
- Accurately and effectively manages campaign-level day to day Strategy requirements
- Contributor to development of the final brand platform, ensuring Process outputs have been included
- Helps the Associate Director/Directors develop the initial strategic communications architecture
- Contributor to campaign KPIs through best practice, timely, accurate planning information & intelligence
Commercial
- A key contributor to Agency & Client revenue opportunities by improving the teams Strategic output
- Contributor to client KPI delivery & Agency revenue opportunities through the improvement of the Strategy Teams strategic output (the provision of best in class thinking & future-focused insight/idea generation)
DESIRED SKILLS & EXPERIENCE
- Bachelor's degree in related field or equivalent work experience of at least 5 years in integrated planning role in media (traditional), creative, innovation or communications discipline (digital, content, invention, social, activation)
- Knowledgeable in the use of qualitative and quantitative cultural tool research to develop applicable insights into the consumer connection with the brand
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's Easy Apply to start the process.
IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.!
