At Maya, we believe in challenging the status quo, pushing boundaries, and building platforms that power sustainable customer growth.
As the Senior Specialist Product Manager for MarTech, you will play a pivotal role in driving customer acquisition, engagement, retention, and lifetime value by owning and scaling marketing technology capabilities across our consumer ecosystem. This role sits at the intersection of customer data, growth strategy, experimentation, and technology, and requires a strong analytical, customercentric, and valuebased mindset.
You will be responsible for innovating, incubating, and scaling MarTech platforms and capabilities that transform customer signals, behavioral data, and campaign insights into personalized, timely, and measurable customer interactions across owned and paid channels. Working closely with Marketing, Growth, Data, Engineering, Design, and Commercial teams, you will ensure MarTech becomes a core CLV and growth enabler for Maya.
NATURE OF WORK
In this role, you will primarily set and own the vision, execution, and management of MarTech products, with accountability across the full customer lifecycle.
MarTech Product Strategy & Management
- Formulate, align on, and execute a clear vision and strategy for MarTech platforms aligned with overall consumer growth, lifecycle, and revenue objectives
- Translate marketing and growth strategies into scalable product capabilities that support acquisition, onboarding, engagement, retention, and reactivation use cases
- Identify and prioritize highimpact opportunities across the customer lifecycle using data, experimentation, and stakeholder input
- Establish and track clear KPIs tied to growth efficiency, campaign effectiveness, and customer lifetime value
Product Analytics, Insights & Experimentation
- Analyze customer behavior, transaction data, and campaign performance to identify trends and opportunities that influence engagement and loyalty
- Apply experimentation frameworks (A/B testing, multivariate testing, lift analysis) to optimize journeys, messaging, timing, and channels
- Drive funnel and cohort analysis to continuously improve activation, engagement, and retention outcomes
- Use dashboards and data visualization to communicate insights, tradeoffs, and recommendations to stakeholders
MarTech Platform Ownership
- Own endtoend product management of MarTech platforms (e.g., customer engagement, attribution, experimentation, analytics tools such as CleverTap, Appsflyer, and equivalents)
- Partner with Engineering and Data teams to manage integrations, APIs, event instrumentation, and data pipelines across mobile, web, and backend systems
- Ensure platforms are reliable, scalable, costefficient, and secure by design
- Evaluate, onboard, and optimize thirdparty MarTech vendors to support evolving business needs
Customer Engagement, Personalization & Attribution
- Enable datadriven segmentation, personalization, and journey orchestration across channels (push, inapp, email, SMS, paid media, etc.)
- Leverage attribution, funnel, and cohort analysis to measure campaign impact and optimize marketing spend
- Translate complex data into clear insights and recommendations for Marketing, Growth, and Leadership teams
CrossFunctional & Stakeholder Leadership
- Act as the primary product partner for Marketing, Growth, CRM, and Performance teams
- Collaborate with Design on campaign experiences, templates, and UX best practices
- Align with Legal, Compliance, and Security teams to ensure data privacy, consent management, and regulatory adherence
WHAT SETS YOU APART
- You own outcomes, not just tools or features
- You operate independently and are trusted to make prioritization and tradeoff decisions
- You influence without authority and align diverse stakeholders toward shared value
- You balance growth velocity, customer experience, platform scalability, and cost efficiency
- You elevate product thinking and execution standards across the team
DISPLAYED SKILL MASTERY
Customer & Value Centricity
- Deep understanding of customer behavior, motivations, and lifecycle needs
- Ability to translate insights into actionable, valuedriven product decisions
- Strong empathy for building relevant, timely, and trusted customer experiences
Product Strategy & Execution
- Proven ability to craft compelling product vision, roadmaps, and growth strategies
- Strong prioritization skills focused on highimpact CLV and efficiency outcomes
- Endtoend ownership across ideation, delivery, and scale
Data & Analytics
- Strong proficiency in quantitative analysis, KPI definition, and experimentation
- Datadriven decisionmaking to optimize campaigns, journeys, and platform performance
Collaboration & Influence
- Effective crossfunctional collaboration across Product, Engineering, Data, Marketing, Commercial, Compliance, and Security
- Clear communication of strategy, progress, and tradeoffs to diverse stakeholders
Business Acumen & Growth Mindset
- Strong awareness of FinTech and MarTech trends and competitive dynamics
- Commercial mindset with a focus on ROI, cost efficiency, and sustainable growth
- Comfort experimenting, incubating new ideas, and scaling what works
EXPECTED RESULTS
As a Senior Specialist, success will be measured through clear customer and business outcomes, including:
- Growth Impact: Improved acquisition efficiency, activation, engagement, retention, and reactivation
- Platform Performance: High adoption, reliability, and costeffective use of MarTech capabilities
- Business Outcomes: Measurable impact on revenue, CLV, and marketing ROI
- Customer Experience: Improved relevance, personalization, and satisfaction
- Trust & Compliance: Secure, compliantbydesign platforms with strong data governance
REQUIRED QUALIFICATIONS
- Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field
- 58+ years of experience in Product Management, Growth, or MarTechrelated roles
- Proven experience working with MarTech platforms (e.g., CleverTap, Appsflyer, or equivalents)
- Strong background in data analysis, experimentation, and lifecycle marketing
- Experience partnering closely with Engineering and Data teams in agile environments
- Strong strategic, analytical, and problemsolving skills
- Passion for building scalable platforms that drive measurable customer and business impact
