Senior Shopify Lead (Creative & Commerce)

About Us

Armada Brands is a venture-backed consumer startup building high-growth direct-to-consumer (DTC) brands for the Philippine market. We create and scale consumer-loved products across nutrition and food and beverage, focused on underserved needs and high-demand categories.

We develop proprietary brands end to end, from product formulation to brand, channel, and growth strategy, combining strong product science with data-driven digital marketing and ecommerce execution.

Our model is digital first and DTC led, with a clear omni-channel path to scale. The team brings deep experience in ecommerce, performance marketing, and brand building across Southeast Asia.

Backed by leading venture capital firms and experienced business angels in the region, we operate a growing portfolio of brands and are preparing multiple new launches in the coming months.

We are building a high-talent, fast-moving team of operators and builders who want to create and scale standout consumer brands.

This Role

We're looking for someone who can combine creative vision, commercial instinct, and execution skills to own the end-to-end storefront experience for our DTC brands not just how it looks, but how it performs and drives revenue.

This isn't a maintenance role. You'll build from scratch, optimize aggressively, test constantly, and push standards higher. Think beyond templates, challenge conventions, and design storefront journeys that maximize conversion and customer lifetime value.

You'll be equally comfortable:

• Designing high-impact PDPs, landing pages, and full customer journeys
• Translating brand positioning into immersive e-commerce experiences
• Customizing pre-made themes and site builders like Shopify, WordPress, or Webflow
• Running CRO experiments and interpreting funnel data
• Making commercial decisions based on GMV, CVR, AOV, and ROAS

Coding is not required you can work with Shopify, WordPress, Webflow, or other site builders and pre-made themes. Custom coding only comes in if you need special functionality.

What You'll Do

Lead full Shopify website builds for new DTC brand launches from wireframe to live store

Design bold, conversion-driven direct-to-consumer storefront concepts not template-based layouts

Architect complete DTC customer journeys (Landing Page Homepage PDP Cart Checkout Upsell Post-purchase)

Build persuasive, high-converting PDPs that clearly communicate benefits, proof, pricing logic, bundles, and urgency

Customize Shopify themes and sections using Liquid modify, extend, and optimize beyond default capabilities

Optimize DTC buying experience across mobile, speed, UX, and checkout flow

Run CRO experiments (A/B tests, layout tests, offer tests) based on real funnel and performance data

Translate brand positioning into immersive, high-impact DTC visual storytelling

Partner closely with growth and brand teams to launch campaigns, drops, and promotions quickly

Elevate performance standards across Shopify and DTC marketplaces (Lazada, Shopee, TikTok Shop)

This role owns DTC storefront revenue and performance, not just website design.

Your Skills

At least 3+ years hands-on Shopify experience with proven live store results

Preferably with D2C background

Strong design eye understands hierarchy, typography, product storytelling, and high-converting layouts

Creative thinker who can conceptualize unique storefront experiences from scratch

Strong commercial mindset understands GMV, CVR, AOV, ROAS, and profitability levers

Technical depth in Shopify, Liquid, theme customization, and performance optimization

Ecommerce brand thinker understands how positioning, offer, and UX connect

Experience running and interpreting CRO tests

Comfortable working in a fast-moving, high-accountability startup environment

Independent operator with high standards and strong execution discipline

We're setting a high bar.

What Gives You an Edge

Advanced CRO experience (A/B testing frameworks, heatmaps, funnel analysis tools)

Experience with Shopify Plus

Custom app integrations or API-level customization

Technical SEO and site speed optimization expertise

Experience launching international storefronts

Performance marketing exposure (Meta, Google) and understanding how traffic converts on-site

Multimedia production skills (video, motion, high-converting ad creatives)

Experience working in a multi-brand or high-growth startup environment

Why Join Armada

Competitive salary + Day 1 HMO + extra leave days benefits that start immediately

Direct, visible impact your work influences real business decisions and growth

High-trust, high-talent culture work with smart teammates and leaders who trust your judgment

Fast career acceleration steep learning curve in a high-growth, venture-backed startup

Learn from experienced founders and operators plus regular Lunch & Learns and industry fireside chats

Hybrid setup (3 days Makati office / 2 days WFH)

We know how to have fun monthly team lunches, win celebrations, and happy hours!

We want someone who can combine creative firepower, business sense, and technical capability and turn brand vision into high-performing storefronts.

If you're ready to build, scale, and own storefront performance message me! Let's build brands that win.