Develop optimization strategies that increase our websites search engine results rankings
- Closely collaborate with project managers, creatives team, web development team, and
channels team to ensure SEO best practices are properly followed throughout the website
content
- Perform ongoing keyword research, discovery, and optimization for new relevant keywords to
use throughout the company website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO
strategy performance
- Analyze digital data to draw key recommendations around digital channels to increase the
visibility of managed websites
- Test, analyze, and change all managed websites so it is optimized for search engines, and the
website subsequently ranks higher in the search results on major search engines
- Execute tests, collect, and analyze data and results, and identify trends and insights in order to
achieve maximum ROI in paid search campaigns
- Perform page optimization across our websites to ensure search results are relevant and to
create a positive user experience, growing website traffic, lead volume, and brand awareness
- Optimize copy and landing pages for search engine marketing
- Manage the availability and performance of digital channels/platforms
- Perform other tasks as assigned by management including but not limited to Social Media
Management and Digital Marketing.
